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Typography

LOUD

WHY?

1.text effects

2. capital letters

4. busy background

5. variety of text

3. contrasting colors

Quiet

1.soft colors

and gradient

4.blue is a

calming color

5.simple,

little detail

Camoflage

2.text blends

into background

3.words distorted

so cannot be read

4.different sized words

5.whole word not

always spelt

Active

4.variety of

sizes of text

5.use of arrows

white on black

1.only used white and black

2.combines white

and black in

background

3.font type is

elegant

4.simple design

5.focal point is

the words white

and black

implied

1.words are barely visible

2.words fade away

in gradient

3.words blend with background

4.one word ountlined

slightly

5.two contrasting

colors

stable

1.strong, bold text

2.text is uppercase

3.text is orderly

4.text all the same

size and font

5.balanced

(cc) photo by Metro Centric on Flickr

(cc) photo by jimmyharris on Flickr

1. patterened background

(cc) photo by Metro Centric on Flickr

3.words lower cased

2.text gradient

matches background

3.words are

italisized

1.bright colors

2.different text

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