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SCHEDULING

The schedule for each day can be broken down into clear segments. How would you categorise these segments?

- breakfast

- daytime

- children time

- family time (7-9)

- Adults (after 9)

Who are the target

audience for these

segments?

Breakfast- depending on channel

Daytime- housewives, unemployed

Children Time- usually arriving

from school or nursery

Family time- everybody peak

viewing

Adult- due to content.

What would you

say are the most

popular genres on

television?

- News

- Soaps

- Reality shows

- Talk shows

- Game shows.

Who is the target

audience for each

terrestrial channel?

-BBC One: mass broadcasting

-BBC Two: educated audience

-ITV1: mass broadcasting

-Channel 4: Young adults+education

-Channel 5: mass broadcasting

Roughly, what percentage

of each channel's

schedules is taken up with repeats?

-25%

-this is because it is cheaper to repeat

-it also fills up the schedule.

Which channels have more important programes

in the schedule?

-channel 4+5 have less money than bigger broadcasters+ only can afford important programes

-BBC: liscence fee

-ITV: mass advertising companies.

What do you understand by the term 'the watershed' and where does this occur in the schedules?

-after 9:00 the channels seperate+ sheds children+

young adults from family T.V.

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