Target Audience

Target Audience Mind map

Interests

Gender

My magazine is targeted at both male and female students

• Socialising
• Technology
• Social networking
• Fashion
• Gaming

What Motivates them

Target Audience

School Life

• Competition with other students
• Rewards
• Friends
• University grades
• Family

• Study periods
• Coursework and exams
• Signing in and out
• Applying for university
• Subjects
• Deciding what to wear

Age

Sixth Formers from ages

16-18 years of age

Concerns

What is important

to them

• Exams
• Applying to university
• Stress
• Coursework
• Writing you're personal statements
• Applying for jobs

• Achieving good grades
• Keeping on top of coursework
• Having a social life and still seeing friends as well as doing work
• Getting a good job