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Colgate Kitchen dinners were frozen
dinners created by the colgate toothpaste
company.
Colgate created the dinners with
the idea that once you are done eating
their dinner you would use their toothpaste
to brush your teeth.
The dinners didn't have a jingle and never
made it out of the product testing phase so there
were no commercials made for it.
The target market is moms or single
businessmen who don't have time to
make their own dinners. Also people who use
Colgate products already.
the product wasn't sucessful because
Colgate isn't a brand name that is very
appetizing, and isn't able to compete with
frozen dinner companies already in the
business.
Colgate kitchen entees should be sold in
grocery stores and anywhere with a freezer or
a place that already sells Colgate toothpaste or
mouthwash.