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Transcript

Colgate Kitchen dinners were frozen

dinners created by the colgate toothpaste

company.

Colgate created the dinners with

the idea that once you are done eating

their dinner you would use their toothpaste

to brush your teeth.

The dinners didn't have a jingle and never

made it out of the product testing phase so there

were no commercials made for it.

The target market is moms or single

businessmen who don't have time to

make their own dinners. Also people who use

Colgate products already.

the product wasn't sucessful because

Colgate isn't a brand name that is very

appetizing, and isn't able to compete with

frozen dinner companies already in the

business.

Colgate kitchen entees should be sold in

grocery stores and anywhere with a freezer or

a place that already sells Colgate toothpaste or

mouthwash.

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