Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

not needed

everywhere

non-ideal

situations

socially

engineered

success

caps, bold,

underline,

or italics

or all at the

same time

Shift thinking

STEP 5

so yeah

Never lose

sight of

the people

Take

home

one

thing

HOW

go be steathly

chain of command

forget all

of this

strategy

strategy

strategy

strategy

H

A

T

Manipulate the CRAP out of people

followup

my process

noise

sender

receiver

message

channel

(the communication model)

And thanks for chilling with

me for the past hour, you rock!

be patient

merge retraining

use turnover

@fienen

fienen.com

#stealthcs

Don't Miss Opportunities

  • Hand off mini content audits
  • Review their calendar
  • Talk about your personas

OMG OMG WUT

IZ-ooohhh warm...

bureaucracy

So what is

STEP 4

trickery

stealth

Hats

Hats

Hats

Hats

REASONS

Hats

Hats

Hats

Hats

Hats

helpful hintables

doing

too much

with

too little

Explain common pitfalls like all:

perception

content strategy?

THE

POSTER

EFFECT

Don't forget

  • Put it all online
  • Make it easy to find
  • Bookmark it for them

how many of you

have a job dedicated

to content strategy?

confab2011

Stealth Content Strategy

STEP 3

who the heck

am i?

hi i'm michael fienen

i'm on the twitters - @fienen

i'm a bunch of other places too - fienen.com

talk bad about me behind my back - #stealthcs

i

have a

question

1. Write down your goal.

2. Who are you writing for?

CTO - nuCloud, LLC

Director of Web Marketing - Pittsburg State University

writer - .eduGuru

People Like Checklists

(great chance to

introduce personas)

3. Put a review reminder on

your calendar (no more than X)

4. Write that stuff dawg

5. Turn around, find a person,

have them proofread

and so on...

give clear steps

drop tech jargon

be skill appropriate

your

approach

...and i wrote

this thing...

how many of

you work at an

organization with

over 10 people doing

content on your site?

75?

25?

please buy a copy

or i have to walk

home...

~ learndotcms.com

STEP 1

STEP 2

stupid

CMS

Divide

Plan Out

the CMS

is a lie

and

training and support

Conquer

code

content

Learn more about creating dynamic, engaging presentations with Prezi