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caps, bold,
underline,
or italics
or all at the
same time
Manipulate the CRAP out of people
noise
sender
receiver
message
channel
(the communication model)
And thanks for chilling with
me for the past hour, you rock!
be patient
merge retraining
use turnover
@fienen
fienen.com
#stealthcs
bureaucracy
trickery
Hats
Hats
Hats
doing
too much
with
too little
Explain common pitfalls like all:
perception
THE
POSTER
EFFECT
how many of you
have a job dedicated
to content strategy?
i'm on the twitters - @fienen
i'm a bunch of other places too - fienen.com
talk bad about me behind my back - #stealthcs
1. Write down your goal.
2. Who are you writing for?
CTO - nuCloud, LLC
Director of Web Marketing - Pittsburg State University
writer - .eduGuru
3. Put a review reminder on
your calendar (no more than X)
4. Write that stuff dawg
5. Turn around, find a person,
have them proofread
give clear steps
drop tech jargon
be skill appropriate
...and i wrote
this thing...
please buy a copy
or i have to walk
home...
~ learndotcms.com
and
training and support
code
content