Target Audience

Interests

Concerns they may have

-Music

-Sports

-Technology

-Shopping/Keeping up

with fashion

-Celebrities

-Partying

-Driving

-Managing time for handing in assessments

-What route to go down in the future

-Low budget for buying things outside of school/education (eg;clothes)

-Achieving good grades

-Managing exam stress

School life

Target Audience

-AS/A levels

-Mentoring

-Extra-curricular activities

-Exams

Age

What is important to them

Sixth form/college

(age 16-19)

-Achieving good grades

-Having a social life/friends

-Earning money (having a job)

-Being happy