PITCH

Secondary research

*Beruit

*Trogny

*Bon Iver

*Little Comets

People

Audience research

Track and

initial response

Target audience:

-Male and females

- British

-15+

- All classes

Our research:

Survey Monkey-

Focus groups-

Mise en scene

Lyrics-

Hanging feet, lace white dress. Only revealing parts of the body throughout the video, focused in the foreground with blurred woods behind.

Oh yes scream halleluiah tealights placed along a branch darling,

startled all the sleeping starling on the wild. owl sleeping, lanterns hanging in the dark, horses running

As we walked up the footpath through the field how the rain did reveal your heart, different people in different locations standing in pouring rain

and the ropes close up of rope swing from the balance held your weight, Shells fall from the cold wind blows. sea movement fast/slow motion

And you said oh, maybe were just lost souls here, random people, masks, locations maybe your everybody goes. compression of time on towns, cars, weather and people fast movement

Oh we were young, oh we were young, oh we were young, oh we were young. Old film

Still don’t, don’t you forget, that rope you tied around your neck. hand and neck close up

Don’t free your darling, don’t free your darling. horses, children running, pikeys running

And it took them three days to find you, sped up wood/village tired torchlight’s and dog scents little girl with dog, oh they let you down from the highest branches, cold eyes and frozen arms close up or girls eye and arm mamama your beauty fat man, pikey boy, random people was so dumb found and your lace white dress and your hair long close up fair in the wind and white lace cut to woman in wedding dress as follaton woods and the whole town just stood people standing motionless, masks their crying faces, MLS to CU looking at the darkness for something wholesome and good. old fashioned fruit shops, market stalls

Still don’t, don’t you forget that rope you tied around your neck, don’t free ya darling don’t free ya darling. express sense of freedom people running and playing down brighton pier

Morning white mist came across the plains, blue sky’s and rain.

Oh it was the strangest day, people taking cover we were holding shame, you would have left your heart, you would have left your heart, you would have left your heart, you would have left your heart, you would have left your heart.

From looking at this video of Ben Howard we liked the idea of using old film from the past or applying the 'old film' editing technique to create this quirky antique feel.

Mise en scene

Ben Howards videos have a reoccuring theme in terms of mise en scene, props, costume and locations stereotypically reflecting the genre indie/folk.

Locations: Beach and coastal scenes focusing on the tide, water and surfing. Locations and weather play a large part in his videos mise en scene relying heavily on natural sunlight. Other locations include small country villages and cafes. After research into other artosts such as that shown in the 'Little Comets' videos we will use locations such as Brighton and Kentish villages such as Leigh also if possible Cornwall.

Props: *Guitar

*Random household objects

*Animals(dog/owl)

*Balloons, candles, firelanterns

Costume: We wish to use everyday modern costumes individual to the different characters

Shot ideas

Treatment

Artist

Ben Howard, born 24 May 1988 is a British singer-songwriter, born in Devon making melodic rootsy folk music, with progressively darker lyrics.

Ben describes himself and his music as: I travel lots, surf when I can, probably drink too much, definitely think too much, and at 22 still make irrational choices. I like the outdoors and the Autumn. I’m happiest at home with friends, and my favourite fruit would have to be a pear.

Based on a narrative around a young man singing about a local girl who committed suicide. He applies her life to the lives of others, looking at random people in this small town.

Meat shots of young male, lip syncing some lyrics, 'Still don't you forget'. Location: Under tree as visual signifier of lyrics.

When looking at the woman we will create a sense of surreality and purity using tea lights and Chinese lanterns. The opening shot a CU of feet strong sunlight behind, using the technique of pull back focus.

We will focus the narrative on this young couple incorporating random people and locations part of their lives; the idea of love in every shot, whether family love friendship or relationship:

We will also be using vintage family videos to create an 'old' feel reflecting on family love.

Family: Different ages united, family love eg, nan and children

Friendship- People and their pets, animals, friends.

Relationship- Based on a couple , hay bales , old couples, sitting in a field under a tree.

Difficulties (Technical Issues)

Ben Howard,

Follation Wood

For our music video we must make sure we do not rely to much on weather for our visuals.

It is also difficult to gather enough 'random' and individual looking characters.

Locations difficulties, we do not live close enough to the coast for us to retake shoots, crucial we plan them effectively.

If we wish to use montage edited static shots it is vital the frame is visually interesting/.

Digipak/ advertsing

Lilli's List

'Vice'

'Love'

'The Evening Standard'

8 panel digipack and 1 poster.

Kitty and Becki will be creating a unique digipack to suit the theme and chosen genre and Lilli the advertisment poster.

Inspirational digipaks

Recce

Genre-

Folk/ Indie