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How do we use the social web
How we use the social web
The web is not a killer
Unless we treat it as one
Media is redefined - one of many distributors
The people we write about can create their own platforms with "true story" - we cant beat that
We are no longer the
primary source of knowledge
Understand
Conversation has
become a currency
And we need to capitalise on it
Content is good - but conversation
is what has always sold our content
When the web is based on being
social we need to see possibilities
We need to be
social
Be the users friend
And when they visit us -
have a social site prepared
And capitalise on
the conversation
Making the brand
into a person
The web is only a threat if we treat it as one
result?
Third largest source of traffic
Profiling
our reporters
The reader now have bond with us - understand and relate more easy
Readers trust and want to help
Let's treasure that!
Lets rush through a few examples
If conversation is currency, we want the conversation on our site
Our content needs to be as social as possible
reward using our content
Linking the bloggers
Allowing the reader to help...
Proofread
Share our news (paperboy?)
Faithful readers
Enourmous growth
Thank you
emanuel.karlsten@dagen.se
http://dagen.se/blogg/emanuel
Let the reader contribute
To research
To disclose
Utilize the feelings
Socialize
the site
Make better journalism
Socialize with competitors
Whats on their mind?
Tool for all
Reader panel
Result
Personalize
Proud
Nisched on
church and
society
important
Important
with no money - great curiousity - and joy
This is how we've done it
The tableu is whenever
and realize it redefines journalism
it is now about conversation - not about telling truths once a day