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Social Media & Society

Jarret Chessell

Updated Oct. 24, 2013

Transcript

Vine first appeared online

on January 24th 2013

ANDROID WAS NEXT

Comedy
Art & Experimental
Cats
Dogs
Family
Beauty & Fashion
Food
Health & Fitness
Nature
Music
News & Politics
Special FX
Sports
Urban
Weird

Sippey, Michael (Jan 24, 2013). Vine: A new way to share video. Retrieved Oct 23, 2013 from

https://blog.twitter.com/2013/vine-a-new-way-to-share-video

(Oct 24, 2013). Vine (software). Retrieved Oct 24, 2013 from

http://en.wikipedia.org/wiki/Vine_%28software%297

Coddington, Mark (Feb 1, 2013). This Week in Review: Vine’s potential and problems, and the new face of The New Republic. Retrieved Oct 24, 2013 from

http://www.niemanlab.org/2013/02/this-week-in-review-vines-potential-and-problems-and-the-new-face-of-the-new-republic/

Munro, Edward (Oct 4, 2013). Vine is popular – Six ways to make it Creative. Retrieved Oct 24, 2013 from

http://redrokk.com/2013/10/04/vine-is-popular/

Ang, Sarah (Sept 6, 2013). 15 Brands Kicking Butt on Vine. Retrieved Oct 24, 2013 from

http://mashable.com/2013/09/06/vine-brands/

What draws attention to Vine?

HOW DO YOU

MAKE VINE WORK

FOR YOUR BUSINESS?

Popular Vines

Target Posted

this LiteBrite video

Show what goes on, 'introduce your team to the world; showcase your headquarters, conference room, production lab, CEO’s office.

Who is using

Vine?

'Entrepreneur Jordan Cooper argued that Vine will be a crucial step forward for Twitter, pointing to its ability to compress a remarkable amount of human experience into a small amount of data...'

Make use of stop-motion feature
Have a punch line
Demonstrates something odd
Have something cute

Sneak peeks 'Give your followers access to bits of your business’ everyday life that, otherwise, they wouldn’t have access to'.

SAMSUNG MOBILE

People & Businesses

Any press is good press?

'You can also promote your products by displaying them in action! If you have a bicycle business, take a quick Vine video of your top seller in action, be it at the park or at the shop'.

'The biggest headlines around ... related not to news but to porn. Predictably, scores of explicit videos cropped up on Vine as soon as it was launched'

'Karen Fratti of 10,000 Words acknowledged that the early returns on Vine’s use for news have not been encouraging, but said there’s no reason to give up hope just yet. PandoDaily’s Hamish McKenzie contended that Vine has great potential for news because it’s a quick, easy tool with some new storytelling possibilities, and because it’s a form of news video that busy users might actually watch.'

SOME CRUDE CONTENT!

COMPANIES ARE USING VINE TO DRAW

ATTENTION BY USING VINES UNIQUE

PRESENTATION ABILITIES