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The history of behavioral economics
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If you nudge someone, you push them gently, usually with your elbow, in order to draw their attention to something.
Something such as a plan or a machine that is foolproof is so well designed, easy to understand, or easy to use that it cannot go wrong or be used wrongly.
1978 Nobel Prize Winner in Economics
1916-2001
Economis and Psychologist
Cognitive Scientist
Foolproof System
"Human has bounded rationality."
Pinoneering research into the decision-making process
Herbert Simon
2002 Nobel Prize Winner in Economics
Daniel Kahneman
1934 - present
Psycologist
Professor of Princeton Univ.
Behavioral Economics
1977, Stanford Univ.
Presented by Roh, Jihoon
The growing place of Behavioral Economics
Dr. Kahneman said, "Thaler is major factor
in my receiving the Prize"
Amos Tversky
Richard H. Thaler
1937-1996
Cass R. Sunstein
Legal scholar / 1954 - present
Professor of Harvard Law Sch.
Economist / 1945 - present
Barack Obama's top economic advisor
Coauthor 'Nudge', with Cass R. Sunstein
Amsterdam airport clean up the Toliet
Measuring height befor taking Risk