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THE WEBSITE

Their website is extremely well put together as it quite literally puts their theme to the background, still reminding everyone what it is, without overpowering them, whilst still maintaining their band image of fun loving guys intact and keeping their fans updated with their latest escapades

The Album Art / Digipak

These were the only pictures I could find of the Album's Digipak. However I feel bother do a good job of representing the theme as it is clearly a young woman, possibly the protagonist of their video, and the colour scheme is made up of of soft womanly, warm colours and the texture of the lighting is very similar to an X-Ray. But apart from that it is a very ambiguous design. The CD and back cover is very plain with only hints of the theme but the dark colours still keep with the scheme. The name of the album could be to represent what all of us have in common and to show that when it comes down to it we are all not so different. As well as this it could be a literal interpretation of the expression'bare bones' which means to strip something down the very essence.

Music Video

Marketing Strategies - Question 2B

In this Music Video by 'Young Guns', which coincidentally is the video for their entire marketing theme, we see a girl, very much like our character Alice, who seems deeply troubled and who also can only obtain freedom by running away to a run down squat. The lead singer also gives a performance very like we hope ours to. One of Understanding and sadness. The shot types of lots of Close-Ups and the colour theme of dark grays and blacks are also simialr to ours.

Marketing Campaign

Young Guns

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