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Digitization & Flexibility

enjoy the digital future!

Digital cinema for independents

advantages of digital media

Negative

Positive

What keeps us from being flexible?

VS

negative

- economic advantage Hollywood Majors

- join or dissapear-feeling

- big investment with no profit

advantages

- profiling/building brands

- enlarge social event / social experience

- educate whole crew (pr&marketing, programming, booth)

- get rid of the dull/oldfashioned arthouse image

- know what your audience want and interact with them (fanbase)

- event based cinema

- alternative content AC / ODS

- become the expert OR find the expert (use expertise public)

- digitise your whole company not only the booth/transport

TO DO

A possible future

crowd ticketing

1 flexible programming

2 more films / AC / ODS

3 broader use of venue

4 direct contact with audience

- digitize your whole company/crew

- get to know your audience (interact)

- find local communities & serve them

- be the expert OR find the expert

- "do" event based cinema

- make brands

- give power to the audience

bring cinema as a social experience/ social event

3 - don't be afraid of other media. Make from your Arthouse a Mediapalace

digitization

1-don't be afraid

they will find you

Examples

4 get to know your audience

talk with them, build a dialogue

give them power, push --> pull

make screening a social experience

cinema on demand

Welcome

2- be the expert OR find the expert

- find niches

- find more target audiences AND serve them

- focus on long tail

mei 2012

Marieke Jonker

Why?

How does We Want Cinema looks?

  • CEO Amstelfilm

Amstelfilm

  • theatres: optimize the screen
  • indie filmmakers: theatrical window
  • content owners: theatrical long tail
  • internationally innovative
  • insights on local communities
  • digitization: creative use of platform
  • trend: crowd decides what they want to see
  • film distributor since 2009

We Want Cinema

  • 17th May 2012, BETA version launched, Netherlands
  • 4th of October 2012, official launch, Netherlands

groups

Awards

home

  • CineEurope - digital innovation award 2012
  • Creative Business Cup - top 10 NL
  • Facebook programming (France)
  • AC: TEDx, fashion week
  • Teen Screen (VUE)
  • Tweet during the screening
  • sylc APP
  • ...
  • your own great idea?

How does We Want Cinema work?

timeslot management

Thank You !

Upload Cinema

AC & Event: Upload Cinema

Alternative Content (AC/ODS)

http://www.uploadcinema.net/caseVideoEN.php

events

Catalogue

business model

Near future

Cinema: fee + 33% box office

Content Owner: fee + 33% box office

We Want Cinema: admin fee + 33% box office

online promotion

widgets

  • international licensing
  • mobile payment
  • target audience versions (education, brands etc.)

Where are we?

Critical Mass: amount of tickets that needs to be sold

(fee content + fee cinema + admin fee)

Netherlands

pledge

= critical mass

an app...

3

  • 18 theatres
  • 16 content owners

...more than 1000 films, documentaries and alternative content

www.amstelfilm.nl

www.wewantcinema.com

marieke@amstelfilm.nl

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