Digitization & Flexibility
enjoy the digital future!
Digital cinema for independents
advantages of digital media
Negative
Positive
What keeps us from being flexible?
VS
negative
- economic advantage Hollywood Majors
- join or dissapear-feeling
- big investment with no profit
advantages
- profiling/building brands
- enlarge social event / social experience
- educate whole crew (pr&marketing, programming, booth)
- get rid of the dull/oldfashioned arthouse image
- know what your audience want and interact with them (fanbase)
- event based cinema
- alternative content AC / ODS
- become the expert OR find the expert (use expertise public)
- digitise your whole company not only the booth/transport
TO DO
A possible future
1 flexible programming
2 more films / AC / ODS
3 broader use of venue
4 direct contact with audience
- digitize your whole company/crew
- get to know your audience (interact)
- find local communities & serve them
- be the expert OR find the expert
- "do" event based cinema
- make brands
- give power to the audience
bring cinema as a social experience/ social event
3 - don't be afraid of other media. Make from your Arthouse a Mediapalace
1-don't be afraid
they will find you
Examples
4 get to know your audience
talk with them, build a dialogue
give them power, push --> pull
make screening a social experience
2- be the expert OR find the expert
- find niches
- find more target audiences AND serve them
- focus on long tail
Marieke Jonker
Why?
How does We Want Cinema looks?
Amstelfilm
- theatres: optimize the screen
- indie filmmakers: theatrical window
- content owners: theatrical long tail
- internationally innovative
- insights on local communities
- digitization: creative use of platform
- trend: crowd decides what they want to see
- film distributor since 2009
We Want Cinema
- 17th May 2012, BETA version launched, Netherlands
- 4th of October 2012, official launch, Netherlands
groups
Awards
home
- CineEurope - digital innovation award 2012
- Creative Business Cup - top 10 NL
- Facebook programming (France)
- AC: TEDx, fashion week
- Teen Screen (VUE)
- Tweet during the screening
- sylc APP
- ...
- your own great idea?
How does We Want Cinema work?
timeslot management
Thank You !
Upload Cinema
AC & Event: Upload Cinema
Alternative Content (AC/ODS)
http://www.uploadcinema.net/caseVideoEN.php
events
Catalogue
business model
Near future
Cinema: fee + 33% box office
Content Owner: fee + 33% box office
We Want Cinema: admin fee + 33% box office
online promotion
widgets
- international licensing
- mobile payment
- target audience versions (education, brands etc.)
Where are we?
Critical Mass: amount of tickets that needs to be sold
(fee content + fee cinema + admin fee)
Netherlands
pledge
an app...
- 18 theatres
- 16 content owners
...more than 1000 films, documentaries and alternative content
www.amstelfilm.nl
www.wewantcinema.com
marieke@amstelfilm.nl