Intro Slide

Ten Thousand Villages

Our new ideas

• Online survey for recommendations

• Seasonal Email catalog

• Ex: Christmas/Hanukkah products

• Social Media Monitoring Software

• TweetBeep and Webimax

• Feature Artisans throughout the store

• 3-5 Artisans per store & a brief background on each Artisan's product

Company Analysis

• Strengths

• Wide Variety of products

• Create Long-lasting relationships

• Weaknesses

• Current use of social media

• Opportunities

• Consumer input

• Threats

• Growth in other Fair Trade companies

Website Update

Our Goals for Ten Thousand Villages

• Revamp marketing strategies already in place

• Implement new marketing strategies

• Stay consistent with the mission

• Stay true to the five pillars

Our Objectives:

Presenting:

Abby Fox

Brandon Carrado

Will Elia

Contributors:

Chris Nelson

Christine Boylan

• Expand the use of Social Media

• Facebook

• Post at least once a day

• Twitter

• Linking Facebook to Twitter

• Not only featuring products, but Artisans as well

• Pinterest

• Encourage the use/creation of a page

• Instagram

• Increase the amount of followers every month

Touchups

• Social Media

• Twitter

• Facebook

• Instagram

• Adding 360 degree views of each product

• Additional photos for each product

• Artisan photos included in-store

Budget Breakdown

Conclusion

• New 360 degree imaging software

• Turntable $2,000.00

• Software $1,900.00

• Total $3,900.00

• Featuring Artisan and a biography

• Costs vary

With these efforts, we hope to see an increase in sales for Ten Thousand Villages, Chestnut Hill