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Fleetwood Mac - Dreams (The Twelves Remix)
CONCEPT
Youth
Similar Artists
Narrative
Storyline of the lyrics
Now here you go again
You say you want your freedom
Well who am I to keep you down
It's only right that you should
Play the way you feel it
But listen carefully to the sound
Of your loneliness
Begin with a broken-hearted girl
HEARTBREAK
UNREQUITED LOVE
DREAMS
Character enters another world:
- Freedom
- Fun
- 'Wild side'
- Subverts the traditional stereotype, as the girl gets her freedom and goes out to have fun
- 'Ladish behaviour'
Presenting our character entering a new life:
- Split screen
- Turning a street corner
- Television
This is a typical location of our genre as it is an Urban setting
What is typical in a video of our genre
Also included in this video are siloheuttes
Conforming in that the ideas of parties/costume/
alcohol etc are associated with our genre of music.
Use of bright colours - conforming
Prehaps use of older people in video - subverting
- Pin hole (South Central - The Day I Die)
- Split screen (Metronomy - The Bay)
- Paint on drums
- Green screen tshirts
The fashion within the music video
will be current with teens (our target
audience) but also hopefully hints of high
fashion in order to create our "edgy" feel.
We are also going to use masks for an element
of the video to explore the idea of identity.
Marketing/advertising
Web advertising
Posters
- Urban
YOUNG ADULTS
Ideas
Voyeurism
Green screen tshirts
Fast forward/rewind effect and pulse effect -
both from Nicola Roberts Beat of My Drum
use of paints
& on drums
Black screens like in
Justice - Phantom Part II
"you say you want your freedom"
idea of people singing the song on karaoke - lip syncing
use of masks
Techniques to make it different
Nero
Digitalism
Chase and status
We will be representing our artist (The Twelves) as...
Justice
Location
Urban
- Brick wall near Lana
- Shoreditch (Brick Lane)
- Tunnels by Lana's Cousin's flat
- My garage (bin bags on wall and create an all black studio)
Costume and fashion
Youth vs Adult/ Conflict
Young Love
Chase & Status - Hitz
If The Kids - Life is Now
Identity
This shot establishes the setting, which is a
city shot of tower blocks, typical to youth.
Are we conforming or subverting to our genre
Codes and Conventions
The characters are typical to our genre, as they are young adults out at night enjoying themselves
Audience and how we will appeal
Use topics that our audience will relate to like young love/heartbreak/
fashion/identity/alcohol/parties/rebellion