The Internet and You:

The Internet and You:

Viral Marketing as a Series of Tubes

Pros/Cons

Apparent Best Practice

Memetics-based approach

• Social profile gathering
• Proximity market analysis
• Real-time key word density analysis

1. Be interactive

2. Be brief

3. Be upbeat

4. Be informative

5. Be inspiring

6. Be timely

Forbes Advice

Demographics Best Affected

Memetics

Cons (end)

Cons

Demographics, continued

The emotions most likely to elicit positive reactions and sharing:

• Curiosity
• Amazement
• Interest
• Astonishment
• Uncertainty

Negative emotions: contentment, sadness.

Viral marketing has its roots from Richard Dawkins' 1976 book, The Selfish Gene. Memes were first coined here; the theory of memetics is parallel to a Darwinian evolutionary model as units of cultural transmission reproducing in a mode of temporary cultural relevancy.

The demographics viral marketing works best on: Generation X and Baby Boomers.

Cons

Successful Early Marketing Campaigns

The Blair Witch Project, 1999

LonelyGirl15, 2006

Burger King, "The Subservient Chicken," 2004-2014