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Magazine advertising of music cds
Magazine advertising
of CDs
Most bands follow conventions
in magazine promotion of their
new releases.
They usually link with either
the album cover or the promotional
video
Link with album cover
- Image
- Graphics
- Styling
- Colour
- Font
Links with promo video
- Stills used
- Closeups of star
- Atmosphere
- Props
- Colours
The magazine ad reproduces
the colours, graphics, style
of band name, title, font used
on the digipak cover.
In this double page spread,
my chosen band, Foster the
People promote their gigs with
an image unrelated to their
album cover or magazine ads.
Some bands, however, replicate
their artwork for continuity
and recognition.
The album cover is graffiti style
graphics - original and very
memorable.
The band used variations of this
in the artwork for each of their
single releases.
an interesting addition
to modern advertising is
the use of QR codes.
The ad for Goldfrapp's
Singles album invites
readers to scan a QR code
for a free sample of music
other than this, it reflects
the album cover entirely
matching album artwork
with advertising and
promotional material
CONSUMER RECOGNITION
MORE CHANCE OF SALES!!
A promo video for the album
takes elements of both digipak
and mag advertisement and
adds animation.
Very effective!
Bombay Bicycle Club
follow convention because
their magazine ad echoes
the album cover almost exactly
Album cover
It re-distributes the original artwork to make space for a half page of
promotional information:
reviews
star ratings
list of singles released
Other conventions
- Album title
- Band name
- Release date
- Label info
Mag ad
why does advertising follow these conventions......?
=
The Maccabees
Another conventional reproduction of
the digipak cover for a music magazine
full page add by this indie band
Unlike the Maccabees promotional video,
Foster the People feature elements of their
graffiti style artwork animated over the
top of a performance element in their
video promoting their new album.
The video ends by fading into a shot of
the album cover itself.
Very effective and memorable.
album cover
magazine ad
single digipak cover
Album Cover
single digipak cover
album digipak cover
Very simple, striking
photographic image with
distinctive patch top left
with creatively presented
band name and album title
Magazine Ad
replicates album cover artwork and maintains
simplicity of the original
BUT
centres band name (still in same format)
features album title and release date
adds website details
FOSTER THE PEOPLE
Other magazine advertising
The Maccabees' promotional video challenges
convention by having no tangible link with the
album cover or print advertising. It does, however,
link with the colours of the album artwork
in the opening shot of an owl's eye creating a
subliminal link.
in most music magazines there are the full page
spreads we've looked at and also several pages of
smaller ads promoting album releases and gigs or
tours