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Tweets can be viewed (and sent) from many places

Web

Desktop

Mobile

Twitter

Fun and easily accessible, e.g. at conferences.

Micro-blogging capability (again, useful at conferences such as SGF)

Here's what the recipient receives...

Hypertext links to the articles within the email

The full text of each of today's blog postings

An unsubscribe link at the bottom of the message

TwitterFeed

FeedBurner

Automatically checks for new blog posts every 30 minutes and then automatically creates a tweet from the subject of the post

We use Twitter to automatically herald each new post

Automatically sends a daily email to all subscribers on any day when there's been a post. The email contains all posts made on that day.

When subscribing, users supply their email address and must then respond to a verification email from FeedBurner.

Each digest email has an unsubscribe link.

Dashboard shows copious statistics, and addresses of all subscribers.

Prefix... New at RTSL.eu:

Link...

Body... <title of the blog post>

Suffix... #SAS

TwitterFeed creates tweets...

FeedBurner provides analysis

and management

<<< Twitter user is directed to the page of the post

Email addresses are listed

and can be excluded

<<< hashtab for searching in Twitter

  • Twitter limits tweets to 140 characters

http://notecolon.blogspot.com/2009/09/note-global-statements.html is 65 characters

  • http://bit.ly/2DQGn7 is 20 characters
  • Every bit.ly address is 20 characters
  • Leaves more space for a message in the tweet
  • Bit.ly server re-directs the browser

What is that strange http link?!

Blogger

Home of the blog.

We can login, create posts, edit posts, publish posts, schedule posts, delete posts.

We can design the layout of the home page, showing a range of widgets like the Archive, and the cloud of tags

SiteMeter

Records number of visits, number of pages, attributes of visitors, etc.

Requires a small script on the blog home page

Can push a weekly email summary of statistics to site administrator

Manage the posts

Edit posts

Layout the blog home page

Building the NoteColon Blog

Replacing the NOTE: Newsletter

The finished product

Consumer Perspective

Requirements

Solution

  • Useful, reliable information
  • From novice to expert
  • SAS-themed
  • Widely accessible
  • RSS readers are not widely used
  • Can't be bothered to keep returning to a web page to see if there are any new posts

Google technology at the core

RTSL Perspective

Blogger - sophisticated blog capability

Use the same ID to log-in to Blogger, Feedburner and TwitterFeed (OpenID)

Feedburner - Email subscription

  • Objective: Brand awareness and value
  • Quick, easy to post (no hand-cranked HTML)
  • Reliable
  • Instant & scheduled posts
  • Customisable layout
  • Indexed
  • Optionally pushed to consumers
  • Stats on readership (how many, where)
  • Cheap!

Twitter - Real-time, micro-blogging

Other technology

TwitterFeed - Greater reach for notification of postings

SiteMeter - Page visit statistics

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