In what ways does your media product use, develop or challen
We challenged this convention. Normally in music videos the viewers follow a story, showing both the ex, and main charachter throughout, to make the message of the song clear. John Waite shows this in his song 'Missing You'
Transitions
The overlays that we used to emphasis the main characters disorientation challenges normal forms and conventions. Referring to the music video 'Missing You', they use overlays to show his mind is on his ex girlfriend. This use of overlay is normal as it enables the audience to easily understand what the main character is thinking.
We have used overlays in a completely different way. The way in which we used overlays was to develop the sense of disorientation the main character is developing now her 'other half' has left. We think this was effective as it leaves the video open for interpretation. Some viewers may view this as time moving slowly that he has gone. Also can represent her being lost now her ex has gone.
Leaving the footage of 'the boyfriend' till the end meant that it was open to interpretation. As her boyfriend was not shown till the end of the song, there is no clarity of the reasoning for him leaving. For example one viewer may think the main character pushed him away and that is why he left, whereas another may think he left just because he wanted to see the world. The fact that people can interpret our music video differently is good, as it means each viewer obtains a different take on it, making our music video a little different for everyone.
Characters
Main character
Our main character was a broken hearted, lost, sad girl who is struggling to move on after her 'other half' has left her to go traveling. We built up her character to be isolated and mournful throughout the music video as the lyrics and theme of the song 'Lost Without You' described that loneliness.
In this evaluation I will be talking about how I developed or challenged forms and conventions. I am going to discuss the camera shots and movements i used, locations that we shot at, representation of character, costumes, colour treatments, editing, and the use of transitions.
Boyfriend
We only use this character a few times in the music video as we felt that the song is about the main character being alone and without him. We used the boyfriend character to give the music video a bit more depth, as it gives the audience an person to reference when empathising with the main characters heartbreak.
Editing
Editing our music video enabled us to set the tone to be slow, mournful, and isolating, reflecting the lyrics of the sound track. We slowed our footage down to create a sense of time passing slowly through the seasons. We also colour treated our footage in order to effect our music video. We drained the colour by grey scaling it, changing the saturation, and lowering the temperature. This gave the sense of mourning and wistfulness due to the loss of her other half.
We feel we have developed this convention from the song 'Nothing Compares 2U' by Sinaed O'Connor. This music video uses overlays and is about losing a love too. But rather than effecting their footage, they leave it with the original colour. I think our development in this convention has enabled to set the mood and tone better, as it matches the message in our soundtrack.
Camera Shots.
Location
We used a variety of locations to signify time passing. At the begining we used Blenheim, then the Westgate shopping centre, and finally another section of Blenheim. We also used the MEC for Laurens dancing, which we used throughout the music video, and the train station, which we began and ended the music video with to show that even though time has passed, she cannot stop thinking about that moment.
When creating my music video I made sure that my camera shots varied to give the audience a range of aspects throughout the video. I also wanted there to be a sense of movement throughout the the whole music video to emphasises her restlessness since her 'other half' had left. To obtain this, in most shots either Lauren is moving e.g. dancing, or she is standing still and the camera is moving round her. This created a strong sense of disorientation and loss which complimented the song well.
This develops the convention of the music video 'How Deep Is Your Love', as they use a range of different locations, to signify time passing, but only throughout a day. With my music video we use a range of locations, to show time passing, but we have developed this concept by also showing a change in season in connection with each location. This meant that when location changed, time had moved on significantly more than it did when the location changed in 'How Deep Is Your Love'.
We developed the concept from a music video someone had created for Adele's song 'All I Ask Is' . It is about a man and woman contemporary dancing to tell the story of the song. The camera shots throughout the music video have either a sense of movement or the camera is actually moving around the dancers, making it more interesting for viewers to watch.