Concept Design Portfolio - Pt 2 - The Deeper Dive

Lateral thinker

Problem solver

Duality and conflict in unison

What's going on in there?!

Thank You

This story continues from here . . .

All In

X

2013

Start

SVPs & above

• NIKE Corp. Leadership Team
• Phil Knight & Mark Parker
• All-Employee Presentations
• Michael Jordan
• Dwayne Wade
• Carmelo Anthony
• Chris Paul

Directors

• Design
• Marketing & Sales

Designers

• Innovation Kitchen

Managers

• Cross-category

2008

2002

2006

2004

2012

2010

–

-

-

-

-

–

-

-

-

-

–

120721

Nike IK

Electroluminescent Boot

120714

Nike Jordan

Laser Perf 2

120706

Nike Jordan

AJ28 Laser Perf

120614

Owings Co.

Tiffany Carlson Tee

120628

Nike Jordan

Stealth War Room

120615

Nike IK

Electroluminescent Dev.

120622

Cessor Co.

Maddie PDX 16 Tee

120528

Nike Jordan

MJ Plaid Portrait

120511

Nike IK

Lenticular Backpack

120507

Nike IK

Electroluminescent Dev.

120518

Nike Jordan

Stealth Animation

111205

Nike IK

Lab Test Video 7

Audience

120425

Nike Jordan

Stealth Concept

120430

Nike Jordan

AJ28 Concept

120302

Nike Jordan

Stealth Concept

120309

Nike Jordan

Stealth Concept

120316

Nike Jordan

Stealth Concept

120326

Nike Jordan

Stealth Concept

Title:

Client:

Role:

Audience:

Constraints:

Duration:

Brief:

120227

Nike Jordan

Stealth Concept

121213

Nike M&M Lab

New Space Video

121223

Nike M&M Lab

New Space Video

120102

Nike M&M Lab

New Space Video

2012

Certified recording engineer / producer artists include Puff Daddy, B.B. King, Weezer

And PUBLISHED four books on the process.

111205

Nike IK

Lab Test Video 7

111212

Nike IK

Lab Test Video 8

A.S. degree Instructor of Technology

Produced 100's of commercially released masters, albums & remixes

11114

Nike IK

Lab Test Video 4

111107

Nike IK

Lab Test Video 3

111119

Nike IK

Duck Truck Video

111121

Nike IK

Lab Test Video 5

111128

Nike IK

Lab Test Video 6

Sound design & original music composition for Nike IK & Explore

Developed hypothesis for

Transdimensional Perspective

111010

Nike Jordan

Fly Wade 3 Morph

111007

Nike Jordan

Fly Wade 3 Morph

111024

Nike IK

Lab Test Video 1

111031

Nike IK

Lab Test Video 2

110930

Nike Jordan

Fly Wade 3 Morph

Produce custom ElectroLuminescent designs and prototypes for local industry

110808

Nike Jordan

Future Flight Video

A story is like a line - it begins, then follows a path before concluding. And like any sentence taken from that story can be meaningful, it serves a voice greater than its own. Such is any segment taken from this line - beautiful unto itself, yet only a fraction of the bigger picture.

The universe has a story and that story physically connects all matter and energy, living and inanimate, you and I. This line is my art and my art is the story of one man’s Truth.

Innovation on innovation, signed by the artist, and as much a work of art as it is performance athletic footwear...

photo Mo Morales

These are processes I am currently exploring on a project with Tinker Hatfield and Mark Smith that will drop not only KICKS but JAWS and EYEBALLS in Feb '13. I am concepting AESTHETICS integrated with technology

for high-level brand STORYTELLING through PERFORMANCE product. Concept Design.

Mø has many ideas for extending his Traveling Salesman Problem-like work into other media.

This intricate mix of machine-like precision and passionate language is pure Mø, the Portland artist who's one-of-a-kind art is earning him global exposure.

American artist. . . famous for bold and futuristic, modern design.

110710

Nike Jordan

Future Flight Video

110721

Nike Jordan

Future Flight Video

Whether he's producing music or creating art,

Mø pushes the envelope and creates a union of aesthetics and performance.

Inventive Screen Concepts

"ONE of ONE"

I haven't seen anything like these before – what was your inspiration for them?

Mø was his creative self as usual, fresh from blessing the Sole Bar with a masterful dual color-toned graphic portrait of Michael Jordan that overlooks the laser machine in watchful and true god-like fashion.

Judging by your AF1's you seem fascinated by the duality of the left and right sides of the brain.

SCREEN PRINTING

ØNE of ØNE: a VitrualMø brand

Super-short run, serialized "Art Tees"

Experimental audio and

control interfaces

A.S. degree Instructor of Technology

NASA certified soldering skills

Developed hypothesis for

Transdimensional Perspective

Title:

Client:

Role:

Audience:

Constraints:

Duration:

Brief:

A.S. degree Aerospace Electronics

APPLIED RESEARCH

And PUBLISHED four books on the process.

Consult with University of Toronto Department of Computer Science Advanced Graphics Research Lab

2011

& ACADEMICS

Building analog synthesizers by hand since 1980

101202

Nike Jordan

DVD replication

101103

Nike Jordan

DVD reissues

= 2 CONCEPTS brought to reality every 2 weeks.

100722

KINK 102FM

Live XIII

100610

Nike Jordan

Elephant Labyrinth 1

100624

Nike Jordan

Elephant Labyrinth 2

100430

Nike Jordan

Game Show Video

100412

Lew Oliver Architecture

NEST plaque

100420

Nike Jordan

Game Show Video

100424

Lew Oliver Architecture

NEST plaque

100427

Nike Jordan

Game Show Video

100302

Nike Jordan

Heart Morph Video

100224

Lew Oliver Architecture

NEST plaque

100129

Nike Jordan

Porche Morph Video

2010

091206

Nike Jordan

I've Failed Graphic Vid

091117

Nike Jordan

I've Failed Graphic Vid

091005

Nike Jordan

Prime No. 23 v2

090810

KINK 102FM

Live XII

090807

Nike Jordan

Spring Wall Animation

090828

Nike Jordan

Prime No. 23

090827

Nike Jordan

Prime No. 11

090721

Nike Jordan

Spring Wall Animation

090714

Nike Jordan

Spring Wall Animation

090601

Nike Jordan

Labyrinth Tee Explores

090517

Nike Jordan

Chris Paul Portrait

090513

Nike Jordan

Chris Paul Portrait

090515

Nike Football

BadAssTees

090424

Nike Jordan

Taiwan Telecnfrnc

090323

Nike Jordan

Jordan 2010 Inspiration

090310

Nike Jordan

Elephant Baby Video

090119

Nike IK

Junk Wars Video

Twenty Low

Moto GP Labyrinth Portraits

2009

Twenty Fifth Anniversary

081230

Nike Jordan

Brand Inspiration Video

081105

Nike IK

MJ Labyrinth Portrait

081118

Nike Jordan

Baddass BMWs

081127

Nike Jordan

Baddass BMWs

081103

Nike Jordan

The Point Video

081009

Nike Americas Grp

Vancouver 2010

081015

Nike Jordan

The Point Video

081029

Nike Americas Grp

Vancouver 2010

081022

KINK 102FM

Lights Out X

2010 Winter Olympics, Vancouver

Nike, Americas Group

Creative Director

Global consumer

$15,000; 27 days

127 silhouettes;

3 categories

Produced original graphics for 3-tiered apparel system to integrate with other large-scale, event-branded collections for Holiday 2009 season

• Nike + virtualMø co-branded "VIP" / influencer performance collection including apparel, footwear, and accessories for Canadian Olympic Hockey Team
• mid-level retail sportswear collection including footwear, apparel, and accessories
• "value" level retail sportswear collection including apparel and accessories
• performance apparel for Spring 2010 season

Title:

Client:

Role:

Audience:

Constraints:

Scope:

Description:

080805

KINK 102FM

Live XI

080829

Nike Jordan

Salute Video

PROCESS

Nike came to me searching for a holistic approach to communicating the environmental consideration behind their performance products. Formally presented to senior innovation designers and directors, this styleguide includes first-hand observational research; cross-modal analysis; information system design; graphic communication and other concepts tied to specific b2b and b2c strategies.

SYSTEMATIC ENGAGEMENT

080703

Nike IK

Plyboo Desk Design

080725

Nike IK

IK Inter-Agency Logo System

080731

IK

Kitchen Logo System

These concepts remain in active development. For this reason the content has been heavily redacted.

PROJECT: Performance Considered Communicated

CLIENT: Tinker Hatfield, Nike IK

ROLE: Project Design Director

DELIVERABLE: Graphic communication sytem for Nike's Performance Considerded

080607

Nike IK

Plyboo Desk Design

080609

Nike IK

Labyrinth Man

080504

Warner Global

Unit B

080506

The TNG Group

Corp PwrPnt Template

080412

Nike IK

Run Train Find Labrnth

080409

Warner Global

WonderWall Supplemental Designs

080430

The TNG Group

Corp PwrPnt Template

080421

Nike IK

New Space Design

080429

Nike IK

New Space Design

Friday morning I received a call from a colleague who needed a video created for his client that would effectively communicate the concept behind a new alternative energy system. The video was to be presented in person in Los Angeles 3 O'clock the next day.

My solution was to write a narrative voice-over that would explain the concept aurally and connect a handful of pre-produced assets including video, 3D animation, and digital animation.

CONCEPT STORYTELLING

080311

Nike Jordan

Call To Court Video

080314

Nike IK

Labyrinth Lamps

080316

Warner Global Dev

WonderWall Supplemental Designs

PROJECT# 080309

CLIENT: Confidential

ROLE: Director, Writer, Producer, Illustrator

DELIVERABLE: video designed to communicate an alternative energy concept for a VC presentation in 24 hours.

080109

Warner Global

WonderWall Ph2.5

2008

071220

Nike IK

Laser iPod Video

071207

Nike IK

ATTIC Laser Graphic

071208

Genuine Imitation

Laser Graphic Dev.

071115

Nike IK

Laser Sldshw Music

071107

Chi McBride

Custom Tees

This one starts here. . .

A story is a path.

070711

Warner Global Dev.

WonderWall Ph2

070627

Warner Global Dev.

WonderWall Ph2

070604

Nike Jordan / IK

MotoGP portraits

PRODUCT & PROCESS

CONCEPT STORYTELLING

I produced this video of a second generation NIKEiD concept. The purpose of the 2 minute video was to communicate key design elements downstream in the development of the NIKEiD service product. Demonstrated in this story are:

• overall concept
• user interface ideation
• user experience ideation
• possible feature sets

<––– Click on image to play video if connected to web

070403

Nike Badminton

Video Study

070403

Whizzo Co

Web Videos

070419

TT Group

Market St Bldg

These concepts remain in active development. For this reason the content has been heavily redacted.

PROJECT: LASERiD

CLIENT: Mark Smith, Nike Innovation Kitchen

ROLE: Producer

DELIVERABLE: Concept inspiration video

070319

Nike Badminton

Video Study

070309

Nike Badminton

Video Study

2007

061110

TT Group

Market Street Buildg

061024

Warner Grand Residence

Happy Gold Condo

061022

Infocus

XIGHThed Tees

061005

TT Group

Hot Springs Resort

060123

KINK 102FM

Lights Out X

060714

KINK 102FM

Live IX

060705

Emaginorum

Sound 2 Noise Film Score

ENVIRONMENTS

In an effort to create new market opportunities in the exponentially growing Chinese middle class, the visionary CEO of the Warner Group turned to me to concept a new type of asset in their premium residential portfolio. My solution was the livable art-space called "WonderWall Loft," a $1.2 million high-roller condo fit for entertaining the most sophisticated guests.

As I wrote in the design brief, "An extraordinary idea requires an extraordinary approach." Living my own words, I was challenged to over-come a cornucopia of spacial, material, process, cultural, and physical design challenges. Though my office was 10,000 Km from the site, I successfully lead the transformation of three 1,100 sqft apartments into a single, split-level, 3,300 sqft Master Residence.

Case study within a case study. . .

TRANSDISCIPLINARY MAKING

PROJECT: WonderWall Loft

CLIENT: Jason Chen, CEO Warner Global Development, Tianjin China

ROLE: Design Director

DELIVERABLE: Styleguide & on-site design/build leadership

060411

Infocus

SXSW Video

060421

Infocus

SXSW Video

060428

Infocus

SXSW Video

PRODUCT & PROCESS

SYSTEMATIC ENGAGEMENT

InFocus hired me to concept an aggressive, male-centric brand code for the teen demographic. Development included the name, story, and conceptual underpinnings of the brand; as well as, the visual aesthetic, sound design, UI, and operation of the product. This was a multi-sensory product that required smart messaging assets, novel marketing recommendations, and cross-product tie-ins with apparel, equipment and accessories.

060316

Infocus

XIGHT Brand Dev

PROJECT: XIGHT

CLIENT: Keith Gerr, Director of Brand Marketing, InFocus, Corp.

ROLE: Creative Director

DELIVERABLE: Re-branding / Identity design for InFocus projector brand

060130

Infocus

Flip Big Video

2006

041215

Nike Jordan

AJ20 Morph Video

051208

Warner Grand Gardens

051213

Infocus

Brand Video 1

051207

Infocus

Brand Video 1

051107

Infocus

Brand Video 1

051101

Nike Jordan

Photography DVD

051117

Infocus

Brand Video 1

PROCESS

CONCEPT STORYTELLING

2020 is a highly conceptual project exploring the future of Nike itself. One small facet is this point-of-sale automation tool demonstrating new techniques of user interface technology coupled with on-demand production. This video has been instrumental in setting the tone for Nike's retail vision for the future by developing an intuitive, graphic, and unique POS experience. Contribution: concept story-telling and rich media development.

<––– Click on image to play video if connected to web

050922

Nike Jordan

MJ Labyrinth Portrait

050714

KINK 102FM

Live VII

These concepts remain in active development. For this reason the content has been heavily redacted.

PROJECT: 2020

CLIENT: Mark Smith, Nike Innovation Kitchen

ROLE: Concept Design UX + UI; Producer

DELIVERABLE: Concept inspiration video series

PRODUCT

Leveraging consumer interest in my Labyrinth laser art adorning the Air Force 1 Laser Mø, Nike's Jordan group asked me to develop a Labyrinth story for this Air Jordan XX. Besides a portrait, the artwork incorporates MJ's belief in the interconnectedness of all things [in his words: "Alpha to Omega"], as well as a reference to the iconic basketball phrase, "Nothing but net."

Systematic engagement at the most basic level.

SYSTEMATIC ENGAGEMENT

PROJECT: Air Jordan XX Low

CLIENT: Mark Smith, Nike Innovation Kitchen

ROLE: Concept Artist

DELIVERABLE: Jordan portrait and graphic storytelling

Twenty Low

050701

Nike Jordan

JMS Photography

050706

Nike Jordan

JMS Photography

050714

KINK 102FM

Live VII

050706

Nike Jordan

JMS Photography

PRODUCT + PROCESS

CONCEPT STORYTELLING

This seminal collection of videos was crucial in communicating not only the concept of unique product customization, but also used as a tool for refining design direction within a user interface. This project spawned a second generation of concept videos that focused more on the user experience in addition to a new form of Nike iD interaction.

<––– Click on image to play video if connected to web

050608

Nike IK

KNFLCT Video DVD

050620

Nike IK

KNFLCT Video v2

These concepts remain in active development. For this reason the content has been heavily redacted.

PROJECT: Slider Stories

CLIENT: Natalie Candrian, Nike Explore R+D Group

ROLE: Concept Design UX; Producer

DELIVERABLE: Concept inspiration video

series of videos designed to communicate a product personalization concept to stimulate interdepartmental ideation of user experience and prototype direction

Title:

Client:

Role:

Audience:

Constraints:

Duration:

Brief:

050523

Nike IK

KNFLCT Video

This one starts here. . .

050411

Nike IK

Shelf Project DVD

050414

Nike IK

Tapestry Graphics

050320

Jordan Motor Sports

Race Photography

050307

KINK 102FM

Live IX

050321

Nike Jordan

AJ20 Morph Video v3

050331

Nike IK

Pulsation Video DVD

050222

Jordan

Jordan Allstar Experience

050214

Nike Jordan

Jordan Allstar Experience

A story is a path.

050117

Nike Jordan

AJ20 Morph Video

050123

Nike Running

eMax Laser Graphics

050118

Nike Jordan

AJ20 Morph Video

050125

Nike IK

Pulsation Video

2005

041215

Nike Jordan

AJ20 Morph Video

041215

Nike IK

Pulsation Video

041112

Nike Jordan

AJ20 Morph Video

041106

Nike Jordan

AJ20 Morph Video

041119

Nike Jordan

AJ20 Morph Video

5 - 150 sqft original ceramic mosaics

Forest Mosaic

The

Casework

Office

041029

Nike Jordan

AJ20 Morph Video

041022

Nike Jordan

AJ20 Morph Video

SOLUTIONS

I solved dozens of problems like these through extensive experience with process and a wide knowledge of materials. The result was

better performance and lower cost.

TRANSDISCIPLINARY MAKING

with channel

5mm MARBLE VENEER

surface aesthetic

weigh-bearing

12mm TEMPERED GLASS

foundation

LED rope light

MDF subfloor

CONCEPT:

Artglass

Leaded

WonderWall Glass Sculpture

Design Details

Problem Solving through

The

040907

Nike IK

Labyrinth Dunk

243 COMMERCIAL projects in 10 years

CONCEPT STORYTELLING

STRUCTURE

3. Fabricate the deliverable.

The HAND evokes a solution. . .

HAND

HUMAN

CENTERED

DESIGN

TRANSDISCIPLINARY MAKING

SYSTEMATIC ENGAGEMENT

TRANSDISCIPLINARY MAKING

SYSTEMATIC ENGAGEMENT

FOUNDATION

1. Craft a story narrative to stimulate imagination.

The HEART conjures a desire. . .

HEART

040801

KINK 102 FM

Live VII

040806

Nike IK

West Coast Choppers

PHOTOS

The

040702

Nike IK

Pantry Graphics

Step 1. I begin with a narrative story to establish a visual setting:

The

RENDERS

Title:

Client:

Role:

Audience:

Constraints:

Scope:

Brief:

Description:

The Warner Global Development recognized the need to introduce a premium residential property into their real estate portfolio.

Warner Gardens WonderWall Loft was an extraordinary experiment. Beginning with a raw, unfinished building structure and utilizing a non-standard approach to interior design, the goal of this project was to create a unique interior space that reflects luxury through an organic, artistic approach rather than a traditional approach to interior design. Think of WonderWall Loft as a livable “Art-Space.”

WonderWall Loft

Han Xiou / Warner Global Development

Design Director

Executive Management - Luxury Division

East + West fusion

My own imagination

330 sqm/3,500 sqf; 32 spaces; 2 floors

"'Wow Factor' at every turn."

PRODUCT

This Air Force 1 Mid is by far the most deeply rooted story telling system the AF-1 franchise has to offer. Along side the highly intricate pattern, this design holds over 50 imbedded, interconnected stories that engage the consumer with a new discovery upon every visit. The release event was a significant cultural happening covered by two news channels making this AF-1 Mid the most celebrated in the history of the brand. This concept was subsequently adopted by Jordan, Nike's elite performance brand.

SYSTEMATIC ENGAGEMENT

PRESS

PROJECT: Air Force 1 Laser Mø

CLIENT: Mark Smith, Nike Innovation Kitchen

ROLE: Concept Artist

DELIVERABLE: Product design for the Air Force 1 shoe

concept sketch

primary visual

plan reference

base color zone

visual inspiration

detailed description

040507

Nike IK

AJ20 Morph Video

040510

Nike IK

AJ20 Morph Video

040401

Nike IK

AF1 Laser Mø Art

040405

Jordan Motor Sports

Team Photos

040312

Nike IK

Crete Video

040413

Nike IK

Projecto Sketches

040302

Nike IK

Kitchen Video Reel

040301

Nike IK

Camo DVD

040326

Nike Jordan

AJ20 Video v2

040323

Nike IK

AF1 Laser Mø Art

040310

Nike Explore

GranTurismo Audio

040322

Nike Jordan

AJ20 Video v2

040202

Jordan Motor Sports

Media Development

040220

Jordan Motor Sports

Media Development

040223

Nike IK

Camo DVD

040220

Nike Jordan

AJ20 v1 DVD

040130

Nike IK

Camo 2 Video

2004

031205

Nike IK

AJ20 Morph Video

031212

Nike IK

8-bit Game Video

031201

Nike IK

AJ20 Morph Video

031106

Nike IK

Camo Video

031117

Nike IK

8-bit Game Video

031104

Nike IK

Mel Brown Recording

031004

Nike IK

Project Archiving

030908

Nike IK

Laser Video

030915

Nike IK

GPS Basketball Video

030918

Nike IK

Laser Video

030919

Nike IK

Laser Video

030818

Nike IK

GPS Basketball Video

030710

KINK 102FM

Live VI

NDSTRQT

Nike, IK

Producer (et. al)

Design Groups (Internal )

$3,000; 1 week

01:00 TRT

Produce inspirational video demonstrating:

• high energy, medium intensity
• aggression (not fighting)
• X-sports, amateurs
• wipeouts

030527

Nike IK

Marble Game Video

030519

Broadway Coffee

Infinity Leaded Glass

030507

Nike IK

Tribal Tattoo Video

030508

Nike IK

Q1 Review Video

030507

Nike IK

Marble Game Video

030528

Nike IK

SWOP Video

Title:

Client:

Role:

Audience:

Constraints:

Duration:

Brief:

030331

Nike IK

Media Control Desk

030210

Nike IK

8-bit Game Video

2003

021228

Nike IK

Snap Video

021115

Nike SB

5 Skater Labyrinths

021107

Nike IK

8-bit Game Video

021114

Nike IK

8-bit Game

021031

KINK 102FM

Lights Out VIII

PRODUCT

CONCEPT STORYTELLING

Produced video assets for a visionary physical-gaming collaboration between Nike Digital Sport and Sony Games. Through a simulated game-play experience, my role was to communicate User Experience [UX], User Interface [UI], story, character, environment, action, features, and overall look and feel. Contributions: story development, motion graphic design, and editing.

These concept assets were created 10 years ago and remain in development. A typical example of why the NDA for my work furthering Nike's innovation initiatives is open-ended, not the usual 2-3 year term length.

<––– Click on image to play video if connected to web

020923

Nike Jordan

Jordan 19 Video

These concepts remain in active development. For this reason the content has been heavily redacted.

PROJECT: Eight Bit

CLIENT: Mark Smith, Nike Innovation Kitchen

ROLE: Producer

DELIVERABLE: Simulated game-play video

020810

KINK 102FM

Live V

020726

Nike IK

8-Bit Game Audio

"Stories are being told. . . which require the viewer to ask:

'What's going on in there?!'"

020516

KINK 102FM

WaterFront Blues

The HEART conjures a desire. . .

Crafting cross-media narratives that communicate inventive concepts for both product & process.

CONCEPT STORYTELLING

The HAND evokes a thing. . .

Drawing from expert hand and machine skills, process and materials knowledge, and prototyping experience in a wide array of industries and applications to create extraordinary products and experiences.

TRANSDISCIPLINARY MAKING

The HEAD fathoms a solution. . .

Creating smart systems that engage an audience on multiple levels, enabling a deeper, multisensory activation of the brand experience.

SYSTEMATIC ENGAGEMENT

NDSTRQT

Nike, IK

Producer (et. al)

Design Groups (Internal )

$3,000; 1 week

01:00 TRT

Produce inspirational video demonstrating:

• high energy, medium intensity
• aggression (not fighting)
• X-sports, amateurs
• wipeouts

020129

Nike IK

NDSRQT video

Title:

Client:

Role:

Audience:

Constraints:

Duration:

Brief:

2002

.