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There are many other ways
to segment clients
And very good studies about Global Traveling trends as the one of Amadeus International
You might have heard about baby-boomers, X-generation, Y-generation, Z-generation and Millenialls?
These are often used when trying to find out the best possible way to communicate and choose the right media in marketing and sales
There are customers representing each of those four "cultures" and you might have them all with you in the same time.
You possibly have some influence of each of them. Many of us are mix of different cultures
How many Transmodern Tourists come to Finland?
Top 5 nationalities to consume in Finland:
China, Spain, France, USA, Japan
35-40% of the population (over 15 years old) of USA, Europe and Japan
Top 5 nationalities staying overnight in HELSINKI
Domestic, Russian, Germany, Sweden, UK, China & Hong Kong
In Finland about 900 000
Great expectations; at the moment mostly traditional and modern tourists
I met some millennialls traveling 5 weeks in Finland without posting anything in Social Media
Anu Nylund
Mood of Finland
www.moodoffinland.com
Thank you for following in Social Media, I follow back
Modern humanists?(www.visitfinland.fi)
@AnuNy
insta: @ Mood of Finland
New segments are going to published in 2018
Communality; experiences are important; individual persons develop oneself for the best of the commune.
Mood of Finland
Anu Nylund
Ecological values are important, feel nature as a "holy" place, respect the authenticity- Avoid any kind of superficial products or services, fake services or disposable products
Youtube: Mood of Finland
Blogi: https:forestexperience.wordpress.com
1. Traditional
Art
Subculture of Modern; many tourists / customers are post-modern.
Source of Information:
Anu Nylund (2013): Matkailun keltainen kirja. Matkailuosaajat Suomi-kuvan lähettiläinä. Master Thesis, University of Lapland. Anu Nylund
Post-modern person is individualist, in search of oneself and one´s own identity.It´s ok to be different, do accept differencies and different way of thinking but is not so ready to change his own way of thinking.
There is no one and only truth of universe, life and society
Important values:
traditional values, religion. "Religious conservative", not very open for different ways of thinking, they think they own the only and right truth. Resist changes. Their culture is culture of old memories; simple life, high moral, missing the nostalgy. Family is very important, take objection to feminism.
Doesn´t want to follow the rules and doesn´t want to respect authorities.
Willing to decide and make his own rules and moral
Cultural Creatives
from 1990`s / Paul H. Ray
Personal growth, spiritual interest
Experiences
Humanity, caring, willing to serve
It´s ok to to be different. Different ways of thinking is ok - you can always learn something new.
Academy of Hope
Religion
Traditional
At our time this is the main culture in western society; the values and concept of reality are placed as "official"
Science
Modern
Materialism and secularism
Postmodern
High-tech society, lack of respect to others, lack of confidence and no much interest of neighbors and fellowship, neither of love, caring and community.
Transmodern