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New way to segment our customers.

There are many other ways

to segment clients

And very good studies about Global Traveling trends as the one of Amadeus International

Some facts and figures

You might have heard about baby-boomers, X-generation, Y-generation, Z-generation and Millenialls?

These are often used when trying to find out the best possible way to communicate and choose the right media in marketing and sales

There are customers representing each of those four "cultures" and you might have them all with you in the same time.

You possibly have some influence of each of them. Many of us are mix of different cultures

How many Transmodern Tourists come to Finland?

Top 5 nationalities to consume in Finland:

China, Spain, France, USA, Japan

35-40% of the population (over 15 years old) of USA, Europe and Japan

Top 5 nationalities staying overnight in HELSINKI

Domestic, Russian, Germany, Sweden, UK, China & Hong Kong

In Finland about 900 000

Great expectations; at the moment mostly traditional and modern tourists

I met some millennialls traveling 5 weeks in Finland without posting anything in Social Media

Anu Nylund

Mood of Finland

www.moodoffinland.com

Thank you!

Anu Nylund

Mood of Finland

www.moodoffinland.com

How about you?

Do you recognize different kind of behavior in you and in you colleagues?

Thank you for following in Social Media, I follow back

Transmodern customer

Modern humanists?(www.visitfinland.fi)

@AnuNy

insta: @ Mood of Finland

New segments are going to published in 2018

Communality; experiences are important; individual persons develop oneself for the best of the commune.

Mood of Finland

Anu Nylund

Ecological values are important, feel nature as a "holy" place, respect the authenticity- Avoid any kind of superficial products or services, fake services or disposable products

Youtube: Mood of Finland

Blogi: https:forestexperience.wordpress.com

1. Traditional

3. Postmodern

Art

Subculture of Modern; many tourists / customers are post-modern.

Source of Information:

Anu Nylund (2013): Matkailun keltainen kirja. Matkailuosaajat Suomi-kuvan lähettiläinä. Master Thesis, University of Lapland. Anu Nylund

Post-modern person is individualist, in search of oneself and one´s own identity.It´s ok to be different, do accept differencies and different way of thinking but is not so ready to change his own way of thinking.

There is no one and only truth of universe, life and society

" Cultural evolution" in our society

Important values:

traditional values, religion. "Religious conservative", not very open for different ways of thinking, they think they own the only and right truth. Resist changes. Their culture is culture of old memories; simple life, high moral, missing the nostalgy. Family is very important, take objection to feminism.

Doesn´t want to follow the rules and doesn´t want to respect authorities.

Willing to decide and make his own rules and moral

4. Transmodern

Cultural Creatives

from 1990`s / Paul H. Ray

Personal growth, spiritual interest

Experiences

Humanity, caring, willing to serve

It´s ok to to be different. Different ways of thinking is ok - you can always learn something new.

No matter where the tourists/ customers are coming from, which language they speak or what is their age - the expectations may rise from their "social culture"

Academy of Hope

Religion

Traditional

2. Modern

At our time this is the main culture in western society; the values and concept of reality are placed as "official"

Science

Modern

Materialism and secularism

Postmodern

High-tech society, lack of respect to others, lack of confidence and no much interest of neighbors and fellowship, neither of love, caring and community.

Transmodern

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