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Above & Beyond Metrics: Tell a Story With Reports
263
Transcript
Next Steps
Hot Topics?
Frequent Flyers?
Home Page Updates
Key Issues
Updated Nov. 2013
Increase Visibility on
Social Media
Improve Product Summary
Page Design
What were our users looking for?
Which groups came most often to the site?
- Search visitors came looking for...
- On site searches primarily for...
- Other agencies in the top 50 most frequent visitors
- Number of visits from primary customer and engagement of primary customer
External Keyword Search
Internal Site Search
Wordle.net
Paste your string here
Source?
Starting Place?
Where do visits begin?
Where do these visitors come from?
- Percent of traffic starting on primary landing page
- Percent of traffic staring on the home page
- Navigation from the primary landing page
- Percent from search, direct, referral, social, and email.
- Percent from mobile devices, and types of devices.
Engagement?
Key Pages?
What pages are users viewing?
How engaged were these visitors within the website?
- Page with most views
- Home page views
- Primary navigation sections and other key areas of the site pageviews
- Bounce rate
- Average pages per visit and page depth
- Average time on site and visit duration
- Percent new visitors
500K
Training
Reports*
Content
400-250K
*
Home*
100-
75K
Content
Multimedia*
50-
25K
Mobile
Content*
1K-
500
More Pageviews to Fewer Pageviews in Rows
*Indicates a bounce rate above 50%
Home Page?
Impact?
Where are users going from the home page?
How many people visited the website?
- Navigation from the home page
- Unique visitors, visits, and pageviews
Answer Key Questions About Your Website
Take Stock of Key Changes and Updates
Click the arrow to see the article
Propose Recommendations for Site Enhancement
Quarterly Report Writing
Above & Beyond Metrics: Tell a Story With Reports
By Sarah Kaczmarek
Connect with Sarah online at www.SarahKaczmarek.com, on Twitter @StudioSarah, and on LinkedIn.
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