Slide 1
The film is promoted using print media. One of the ways the film is promoted is through bill boards. Bill boards help the film become more known as bill boards are able to reach many people. Another way the film is promoted through print media is using magazines and film reviews. Film reviews either recommend or discourage people from watching the film. If its recommending people to watch the movie, it can increase the amount of people that are attracted to the film and that go and watch it.
Broadcasting: Using this platform to reach the audience is an important. I think its very essential and effective. I think that the TV and radio are able to reach the target audience. Men from the age of 18-35 are more likely to watch broadcast and to be attracted by it. They would be interested in broadcast such as the Jonathan Ross Show.
E-Media- I think that this platform is also essential. This is because the audience for the film are mainly active on the internet. They are more likely to use the internet far more than any other age group, so promoting the film through e-media is very important as they can see and get attracted to the movie.
E-media- on the website of Ill Manors, Ben Drew is represented slightly differently than the lecture. He seems more like an ambiguous man who wants his work to get recognized. Similarly, he also talks in a manner that makes the audience believe that he takes young teenagers to heart and that he truly cares for them."My reason for making this film is to show that there is a lot we can learn when we know all the facts; when we explain the why – not just the 'what' and 'how' From this quote we can understand that Ben Drew truly wants to show the world that there is more to everything.
There are many ideologies represented through the platforms. Ben Drew is represented as having many values such as putting teenager. Ben Drew is represented as having concerns about the future of these kids. He is represented as white man who tries to make this place a better place for council state kids. The audience are able to represent themselves. They are able to put their says and ideas about the film and Ben Drew work as either comments if it's through Facebook or tweets if its through twitter. This gives Ben Drew an opportunity to see what people feel about his work and to see what they think he could do to improve his work. This helps Ben Drew improve and satisfy the audience more and more. This is only possibly done through social networking, which is a very essential method to be used for the promotion of the production.
The actors and characters are represented differently. The main character is represented as having weaknesses unlike the other character- this shown when he takes the baby out of the train to help the baby. Different characters are represented differently. I think that Ben Drew is trying to reinforce the ideologies and by reinforcing them he is challenging them in a very intelligent manner. He makes the black characters in the film be the ones involved with drugs and having a thug life. Surprisingly, in this film, the white characters are also the drugs dealers with this lifestyle. I think what Ben Drew is trying to say that regardless of skin colour, many people are involved with drugs and have this kind of life style and it is not because of the fact that they are black. This movie challenges the dominant ideologies and shows the 'dark' side of everything. He shows that in the society we live in many people are involved with this lifestyle and its not because of the colour. It is because the society is neglecting the needs of these people.