How effective is the combination of your main product(video)
Synergy
From the research that was taken place on synergy and looking at other artists in the same genre as my artist for examples.
The synergy used is the red lipstick, black and white costume and beanie. This is so that the audience is able to identify the artist easily.
Music video links
Comparative example
synergy 1) Red lipstick, the red lipstick is featured throughout the digipak, website and MV.
Synergy 2) Beanie, the beanie was also featured throughout the digipak,website and MV.
Synergy 3) Black and white costume, the music video had two costumes but we showed the artist in the first costume more as it's part of our synergy ans we want the artist to identified and this costume was featured on the other platforms.
Rudimental- Never let you go, is very colourful and powder pain is featured on album, banner of website and music video.
My music video featured the
lipstick and beanie throughout
Emeli Sande- Clown was dark and had a dull filter, she remained in a similar costume of a plain black dress.
My music video also featured the same costume and was seen throught the digipak and website also.
How successful was it?
How would the audience react?
I think the main and ancillary texts are successful as it clearly helps the audience recognize the artist as the digipak, and website more or less feature the same pictures and the artist is wearing the same costume so that the audience know that it's the same person and the artist can be identified easily by the audience.
I think the target audience would like this as i researched other artists in the genre and tried to make as conventional as possible according to theirs.