QR Codes

The competition

4.

•Specifications are disclosed

•Denso doesn't enforce its patent

•QR is essentially FREE

3.

If QR codes are so great..

Why aren't they everywhere in the West?

Packs of stickers allow you to make and place taggable and sharable. I've been using these stickers at networking events and in photobooths.

30% can be blocked and it will still work

2.

2 dimensions

Scan everyday items, from makeup to mac n' cheese, and leave images, video sound and info there. The implications could be big

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0Lz2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9

1 dimension

10293847582039485

Created in 1994 by Japanese company Denso Wave with the goal of making a code that:

• could be read in multiple directions

•had a broader margin of error

•could carry more characters

1.

History

Stickybits

•Essentially digital graffiti, allowing you to leave information on any QR code, bar code etc.

•Launch at SXSW

•Currently in trial with Pepsi

•Bad thing is, you HAVEto use the Stickybits app

Location Based Social Networks

QR Codes

The question is: when/if Facebook will enter LBSN. If they do, they have already expressed interest in QR and could make it their hook.

•"No need to download an app" because you email in the code to a certain number

•Give advertisers a safe branded opportunity, but confuses the marketplace and in general is NOT easier

stickybits

neo reader

Zxing

inigma

tag reader

LBSN can also cannibalize on QR, as in the case of Gowalla partnering with the Statesman. It all depends on how the discovery happens.

SnapTag and JagTag

It's a real world hyperlink

ShotCode

•Carries less data

•Reads from angles

•Proprietary. First used promotionally by Heneiken

Google and LBSN

This is not a crossword puzzle

www.link.com

and it's not a type of camouflage

"I think it comes down to (the fact that) mobile is fundamentally different;

it is about connecting the person to the physical place"

-Miranda Prescott,

Google head of geomarketing

Last december, Google distributed 100,000 QR code window stickers to business around the nation. These include Austin locations such as Groovy Lube and the Driskill.

Shortly after, Google released its own phone, the Nexus One. The first batch featured a QR code on the back

Most recently, Google has added the option to instantly create a QR code with your short link by adding QR to the end of a goo.gl short link

How do I QR?

•Created by Microsoft

•Can contain more information since it uses color

•Slightly more complicated to produce since color has to be precise, but can also be done in monochrome.

Create a free trackable code at q-lytics.com

High Capacity Color Barcode

UTILI PER:

Divertimento fun.....

Publishing and Print

PER business...

Moda

Many magazines and newspapers, including the local Chronicle, have found QR codes to be a way to make print interactive.

A giant QR code was recently used as a mobile call-to-action point in Times Square agaainst BP's oil spill and garnered 117,000 petition signatures

If it's high stakes, don't risk it. Use short link and text code as well and measure them against one another.

Harper Collins publishers are working with QMCodes to help create mobile content for books centered around QR codes.

Cibo

Conferences

Make sure it links to a mobile site

The codes allowed SXSW attendees to follow one another through SXSW site. But initial arrival at login page put people off.

At SXSW I also ran my own initiative. MARQR spread laminated QR tags all around Austin with incentive to win prizes for scanning. The total project cost me under $50. And it's a good thing too....

Agricoltura

Not only did the codes have QR they also used Flook, bit.ly, Stickybits, and google maps.

What did I learn? QR needs to command attention, expectations need to be set low.

SXSW 2010 employed QR codes as a way to cut the paper trail in networking. The campaign had 10,000 scans during the course of the festival but it was not entirely a success...

Tourism and Government

State of Arkansas

Manifattura

Put it on a business card, a product you sell, a resume, a flyer, a music promotion

Long Beach Peninsula

All if it cost under $1,000 and the codes are reusable. It has won many awards. Bryan is possibly following in their footsteps.

Just outside Austin, the city of Manor has become a pioneer in using codes. City CIO Dustin Haisler has used the codes to tell about everything from the water tower in what's eating Gilbert Grape to dynamic info on city work projects.

Make the code big enough and give it a margin. Hang it in a well lit area where people will have time to scan it

Rachel Youens

@rachelyouens

@ladyappapp

rachelyouens.com

bit.ly/ladyapp