Skyfall

Teaser Trailer

Official International Trailer

Pre-Production

CAST

Daniel Craig

Judi Dench

Javier Bardem

Ralph Fiennes

Naomie Harris

Bérénice Lim Marlohe

Albert Finney

Directed by Sam Mendes

Produced by Michael G. Wilson

Barbara Broccoli

http://en.wikipedia.org/wiki/Skyfall#Production

The film is still shooting in Turkey at the moment as part of a tough schedule that will also take in locations in China, Scotland and England, and Craig said the 12-hour days usually left him "fucked". "We're here about seven in the morning, start work at eight, work until about 8:30pm, then I go to the gym for 40 minutes in the evening, and then I go home to bed," he said. Skyfall's production received some negative publicity yesterday when a stuntman lost control of his motorcycle and smashed into the window of a 330-year-old shop in Istanbul's 15th-century Grand Bazaar, according to Turkish media.

Guardian March 20012

"It is very nice for the Grand Bazaar to be chosen as a location for shooting this kind of movie. But the bazaar's administration … didn't notify us the shooting would be like this," said Mete Boybeyi, the owner of the shop, which once served members of the Ottoman court from the nearby palace. "No one from the movie crew came to ask: 'What are your losses?. We filed a complaint at the police station.

Guardian March 2012

Industry journalist Ian Sandwell, who recently studied the film's release strategy for trade magazine Screen International, describes the film's Shanghai-set sequences as the film's "ace in the pack": given the vast Chinese market's sympathy toward blockbusters with local involvement, the decision to locate a major stretch of Skyfall's action there is no accident.

"This movie costs a lot of money to make, it costs nearly as much again if not more to promote, so we go where we can. The great thing is that Bond is a drinker, he always has been, it's part of who he is, rightly or wrongly, you can make your own judgement about it, having a beer is no bad thing, in the movie it just happens to be Heineken." Daniel Craig

Heineken paid £28m (nearly a third of the £93.7m budget) to feature their beer in Skyfall.

007 practically received a knighthood in his amiably goofy skit with the Queen in July's Olympic opening ceremony – a stunt that may not have had Skyfall's enigmatic name anywhere on it, but pointedly raised awareness of the agent's return to a global audience of a billion.

http://www.guardian.co.uk/culture/2012/oct/21/skyfall-sam-mendes-daniel-craig

http://www.youtube.com/user/jamesbond007?feature=watch

http://candiskyfall.blogspot.co.uk/2012/10/publicity.html

http://www.dailymail.co.uk/travel/destinationshub/article-2201022/Skyfall-Beaulieu-showcases-best-Bond-50th-anniversary.html

The bottom line?

Skyfall: The most successful opening weekend for a non 3D film in British box office history. £20.1m in two days.

SKYFALL

A Media Studies Case Study

Mr.Okwe-Pearson

Distribution

Synergy

Above the Line

New Technology

All possible thanks to web 2.0

Below the Line

Viral Marketing

Coke Zero Advert

Skyfall has the biggest 7-day sales in UK history surpassing Harry Potter and the Deathly Hallows. It took £37.2m in its first 7 days.

CMC & Synergy

Exhibition