HP Pavilion x360

HP Pavilion x360

EAN - MARKETING STRATEGY

Geographic Information

Colombia,

South America

Demographic Information :

Men and women between 18 and 60. EAN’s Students

Psychographic Information:

College Students from EAN university, who are studying any academic program preferably in virtual mode, looking for a computer that allows them to access all the available educational content , provide an excellent internet connection and yet retain potability facilities and transport of a tablet, allowing it to be a laptop/tablet to study, work and play.

Objective

Present , attract interest from the interaction with the product and finally achieve selling the HP Pavilion x360 by students at EAN University , generating incentives for the purchase .

First Phase:

Campaign

Expectation

¡Soon you will have

a way to study 360 degrees!

We will develop a graphic piece that will be sent by email to students whit all the important information about the product who will come soon and will become a new way to interact with your academic program. This will print to the same piece flywheels and will draw a pattern in the magazine of the EAN University.

360 Productivity

Fourth Phase:

Final Communication and Dissemination:

360 degrees of learning!

A space in which all the benefits is to develop projects in the office, graphics , statistical, and others, with the ease of portability and synchronization as a tablet for meetings and appointments.

One full page ad , flyers , mailings and social media guideline where shown the best photos contest Product made together a special rate for informing EAN’s students, within the framework of communication will develop. ' In the EAN everyone is turning around 360 degrees, you expect to give yours .... HP Pavilion x360 full circle technology in the magazine of the EAN University.

An area where the speed of the laptop/tablet is shown in the Blackboard platform , accessing the databases of the University and all the advantages that tab to work as a team and as a tablet computer .

Second Phase :

Interaction with the product

One full page ad , flyers , mailings and social media guideline where shown the best photos contest Product made together a special rate for informing EAN’s students, within the framework of communication will develop. ' In the EAN everyone is turning around 360 degrees, you expect to give yours .... HP Pavilion x360 full circle technology in the magazine of the EAN University.

We will make an agreement with the University , in order to place during the days of interactive classroom a show room in the principal campus of the University and assigned within the following areas:

360 degrees of entertainment

PRODUCT: HP Pavilion x360

PRICE: 1,045,000 COP

PLACE: EAN UNIVERSITY - Students

PROMOTION: Parts - Campaign Expectation

Interaction Session

Competition for Students

Budget allocated for implementation and development : $ 70 million COP

Third Phase: Competition

a space in which we will show the quality of the computer screen and generally making game demos , movies, and social networking applications

Within the student community will make a contest where we’ll show a students photograph that represents a 360 degrees EAN University , will be valid panoramic photos , locations transformations , settings and other spaces that reflect a startling change.

The photos will be posted on facebook, and receive more likes on the fan page of HP Pavilion x360 will be the winners.