Opportunities for LSP's
- Become a valuable player in a niche market
- Increase localization skills
- Be the first to offer language access
Opportunities for Translators
- LLD's are more commonly discussed in interpretation (IMIA & NCIHC, U.S.)
- Equally important for translation
- Translators and Customers may not be aware of the opportunities and the markets
- Migrant communities that should have equal language access
- High value, growing market
- Potential to be a language expert
- Cultural Advisor
- Be a part of language access
- Join Team Tone (www.tonetranslate.com)
Opportunities for Consumers
(organizations/businesses)
- Reach new markets
- Increase trust in products/services
- Decrease in language errors
- Greater opportunity to reach your goals
Challenges for Translators
- Limited technical assistance and support (CAT Tools)
- Limited terminology, no official body governing the language
- Need to learn Unicode
- Limited networks
LLD's
Languages of Limited Diffusion: Translation Trials and Tribulations
Shana Pughe Dean
Translation Manager
- Language of Limited Diffusion (LLD) = a language with not many speakers in the local country but for which there are real language access needs
- Translation is local and LLD's are relative
Challenges for LSP's
- Finding translators with linguistic and technical knowledge
- Knowing the target audience for a customer's material
- Resolving linguistic disputes
- Translator Training
Challenges for Consumers
(organizations/business)
Example: Burmese (Myanmar)
Example: Karen
(segmentation)
- Fitting a round language into a square world
- Language spoken and country of origin are not the same
- Language Rights - using unicode
- Fonts are NOT mutually intelligible, can not be converted f/r one to the other easily
- Be aware of machine translation
- Faster is not always better
- Lower Literacy Levels of target audience
- Preferences of target audience
- Functionality of fonts in design programs, on websites, and other publication options
info@tonetranslate.com
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