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appealing
well-reviewed
may encourage more people to
watch the film- similar interests/
like director
familiar location
well known by audience
informs them on location of film,
what the people will be like
brief and vague
simplistic and intriguing
keeps the audience guessing
black connotes bad luck,
misfortune and negativity
simple and clear
doesn't distract audience
Bright and eye-catching.
simplistic and girly
bold and clear
large and unambiguous
connotes good luck,
positivity
The character appears:
less important
unlucky and out of place
masculine
The character appears:
stereotypical and feminine
rich and popular
fun and lively
The billing block/one sheet is simple
doesn't distract audience's attention
serves it purpose
stands out