Chapter 28 Assesment

Thinking Critically

Cam Hannabury

Question 3

Question 1

Some research that could be done could be product, to find how to clean cars most effectively and fastest. They could do attitude research to see how people feel about coin-operated car washes. media research could show how many other car washed are in the area and how tough the competition will be

Question 2

Something that could be done to help boost the confidence of consumers in regards to surveys is to tell them that personal information will not be given out or kept after the survey, and only used to help with survey results and kept secure in the database

Question 4

Legislation is necessary to distinguish between telemarketing and real surveys, because if people are swarmed with fake surveys they will get tired of being harassed, and it will affect the market research of real surveys

Marketing Researchers are concerned with people's lifestyles so that they can effectively market products and make it more likely for people to buy them