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1. Animal prints help camo.
animals in wild
2. Suttle Opacity changes
over the prints to make
them blend into background
3. Focal point is large
version of background
4. Focal point is comprised of shapes
filled in with text
5. Colors
of text
are directly
related to
background
1. Text forms are cut out of shapes
2. Upper half of text is cut out and moved from bottom
3. Focal point blends into the background (w/o the help of the shadow text)
4. The cut out text takes the background color of whatever is there
5. Gradient of focal point creates the
implied outlines of the text
White
on
Black
1. Bright colors
2. Contrasts between warm and cold colors
3. Background pattern is moving around page and has a very little amount of white space
4. Fonts: bold & active
5. Rough font styles can appear as “sound waves”.
(cc) photo by Franco Folini on Flickr
(cc) photo by Metro Centric on Flickr
(cc) photo by jimmyharris on Flickr
(cc) photo by Metro Centric on Flickr