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Typography

Active

4. Bright colors of fonts are

repetitive of those in the

background, because of this

when they are

placed next to complimentary

colors they pop.

Camoflage

1. Animal prints help camo.

animals in wild

2. Suttle Opacity changes

over the prints to make

them blend into background

3. Focal point is large

version of background

4. Focal point is comprised of shapes

filled in with text

5. Colors

of text

are directly

related to

background

IMPLIED

1. Text forms are cut out of shapes

2. Upper half of text is cut out and moved from bottom

3. Focal point blends into the background (w/o the help of the shadow text)

4. The cut out text takes the background color of whatever is there

5. Gradient of focal point creates the

implied outlines of the text

White

on

Black

1. Completely black background

2. Only used the word “white”

3. Greyscale text from black to white.

4. Black & white “photo” through text.

5. Spots where natural light would be expressed are white

Stable

1. Windowsill format gives the piece structure

2. Dark colors make the text less jumpy

3. All are straight lines (balanced throughout the piece)

4. Visible words are large and blocked, showing strength and stability.

5. Background pattern is

comprised of repeating

squares- a stable shape

Quiet

1. Soft, cool colors

2. Scene is natural and flowing

3. Focal point is

representative of

something that

doesn’t talk or make

noise

4. Low opacity “quiets” the piece so that the colors are not overwhemling or bright

5. Fonts are flowing

and pleasant to the eye

LOUD

1. Bright colors

2. Contrasts between warm and cold colors

3. Background pattern is moving around page and has a very little amount of white space

4. Fonts: bold & active

5. Rough font styles can appear as “sound waves”.

1. Background is

comprised of

bright shapes

that easily move

the eye around

the page

2. Fonts are all

somewhat rigid and

long, also keeping the

eye “active”

3. A’s are used as

arrows (an active

symbol) all coming

from the focal

point

(cc) photo by Franco Folini on Flickr

(cc) photo by Metro Centric on Flickr

(cc) photo by jimmyharris on Flickr

5. Text pulls your

eye around the

page.

(cc) photo by Metro Centric on Flickr

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