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DLOAC 2017
Keys to profitable marketing in digital times
Terry Fine - President AMG Creative, Inc.
Where to start?
Start with a Website
CONTENT MARKETING
Strategy
They key to success is to understand content marketing is not a sprint but rather a race of endurance. Think of it as the ultra-marathon of races. Just like all races the keys to success are:
- Have a clear strategy
- Produce quality content
- Optimize content and publish for as many channels possible
- Keep experimenting
Digital Marketing Success
Thank you !
The early days
Then maybe some emails
Definition
email type
key email metrics
email open rates
email CTR
Content Marketing Considerations
A few key examples
content marketing
LIFE IS DIGITAL
Website
Print is not Dead
Industry is Changing Rapidly
2013
USP
Not your Grandad's Dental Practice
DIGITAL MARKETING
key considerations for success
Quality
Price
www.amgci.com
Founded by Bill Neal, CDT
Service
Quality
NOW
TAKE THE STEP TO THE NEXT ERA.
IT'S TIME TO MOVE FORWARD.
terry fine
AMG creative, Inc.
president
terry@amgci.com
2580 east harmony road
fort collins, co 80528
970.221.5756
thank you
www.presentation-punk.com
Only 42% of laboratories have a website
Source: LMT's 2015 Marketing Survey
With change comes
Opportunity
Video and Blogs
SO WHY NOT
?
“Change almost never fails
because it's too early.
It almost always fails
because it's
too late.”
― Seth Godin