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Social Media Trends in 2010

Growth

Facebook at 350 million users. $1B in revenue.

"19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others." - Pew Internet

Niche Networks

"I see a thousand specific Twitters popping up for places internally and externally, each using OAuth to validate who we are."

-Chris Brogan

Milbook for DoD.

Privacy

"Privacy is dead, and social media

hold the smoking gun."

- Pete Cashmore, Mashable

Social Gaming

"Social gaming will continue to increase in popularity

and become a primary focus for those trying to figure

out how to market to the digital natives."-Lucretia Pruitt

Security

"Attacks using third-party applications will increase

and become more sophisticated. More increase in infrastructure

attacks against social networks or the users of social networks."

-Tom Eston

Identity

"Companies are racing to achieve namespace

dominance over your online profile."

-Chris Messina

Mobile

"App is the new website"

-Mathew Ingram

"Mobile application stores are expected

to generate revenues of nearly $7 billion.

-Gartner

Geolocation

"We’re going to see an explosion of

things that use location."

-Robert Scoble

Online Video

Real-time

"Trend spotting will happen minutes or hours after

some new fad starts, rather than days, weeks or months.

And you’ll hear about break ing news faster than ever before."

-Dan Zarrella

Social Media for Good

"When you tell people you're working on

something and you ask them a specific question, people will come out of the woodwork to help you."

-Andy Carvin

Serious Business

"IDC expects a surge in enterprise spend for

social platforms in late 2010."-Carol Dangson, IDC

Government transparency

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