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  • Website/ smartphone optimized
  • QR Codes
  • Local based and Mobile Marketing
  • Video Marketing
  • Social media

New-ish Media

20

80% of your business will come from 20% of your customers.

The 80 - 20 rule

80

Price – how much to charge?

Place – where will the business be marketed?

Product – what exactly are you selling?

Promotion – what marketing techniques will you use?

Process – how will you deliver customer satisfaction?

People – who are you marketing to?

Physical evidence – where will customers see your product?

The Magnificent Seven

Buying decisions are changing

  • Consumers have more power
  • Valuable information
  • Customer referrals
  • Consumers don’t want to be “Sold”
  • You have to be their trusted advisor

Social Media

It's not all about

Creates an image of your business in the mind of the consumer and reinforces it every time they come into contact with it.

Benefits

and then when your customers think that they have got the message,

The Next Steps

Benefits

and more Benefits

What do we do now….?

tell them about the Benefits for them again!

  • Build up your database
  • Create Your Brand
  • Get your Mini marketing plan
  • Get your 7 P’s list & USP
  • Look at new marketing activities
  • Set up your Social Media accounts

If there is just one thing you leave with today it’s -

All with the help of a brilliant creative design agency of course!

Branding

Alan Jones

Creative Services Director

Mako Creative Solutions Limited

Database

Have you got one?

How to collect one

How to use one

Collecting a Database

Why Mako?

  • A sleek, perfectly formed shark which has great agility and moves with spectacular speed.
  • A honey eating bird of New Zealand.
  • A pretty pink flowering tree.
  • Capture emails from your website or Blog (subscribe to our newsletter)
  • Social Media sites – Pinterest &YouTube
  • QR code on everything

Monthly Newsletters

Special offers

New products or services

Parties or special events

Press release

Last minute specials

Understand your target market and really focus on them

Know what your customers want

Go back to your old customers!

Talk to your customers

My USP

What are the benefits you offer?

Promoting your Business

Be unique

Identify

Be specific and offer proof

  • Database
  • Contact your customers
  • Have you got a USP
  • Look at your brand
  • Think about a mini Marketing Plan

Write all the above down in one clear concise sentence

  • Designed sets for children’s TV show.
  • Labour & Conservative party main conference sets.
  • TVR, Ford, & “Go faster” car graphics.
  • Award winning artist.
  • Head designer at LEGO UK.

A bit about me

Promoting your Business

I’m having a coffee @Blahbucks

Contact your customers

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