This editing is used because it shows Drake, although being there in person he is not in thought, reiterating the point the fame has changed him. Alongside this it also shows his love for his friends and how although he is famous he always finds time for them.
This is supported by the shot of him in the middle surrounded by men he knows, underlining his importance and showing the amount of people at his control
Analysis of Drake - Headlines
All of this matches with the running theme throughout the video of his rise to fame.
Linking in this control on this jumper is the OVO owl this is Drakes logo, and is his recognition. The colour's of the shot highlight the logo, this is promotion.
In this shot it is split into two different shots, one shot is of drake at the head of the table, however it does not match the two different shots aside it.
Here drake is surrounded by bottles of expensive wines and spirits, again highlighting his wealth and power. Drake being at the top of the table shows his heir achy in the group.
In these two shots cross cut editing has been used, this has been used to show drakes struggle to fame.
for every beat in the song there is a cut or an edit, this makes it interesting for the viewer to watch because it is also changing scenes and the lyrics also match the scenes giving it relevance.
With all the lights being focused on him also suggests he is performing.
In this shot the editing is very sharp and flickers, fading from the image to black, it is also segmented ( the editing moves across the shot)
Stadiums host important sporting events and hold many important famous people, the setting of the video being in one, and with drake seeming alone in it shows his wealth and power.
By Drake being in the middle of the frame it highlights his importance. The iconography of a pair of sunglasses gives an impression of his fame, and the cigar suggests wealth and power.
The name of his Album is in large white text behind him, this creates a link with the viewer, with the song and his album, it also acts as a warning.
In the Shot above its shows Drake in an elevator. This symbolizes his success and his rise to fame, however it also shows that he has not yet reached the top.
The cross cut editing between these shots shows that even when he is performing he is always thinking about his life before the fame and his friends who always supported him. This is reiterated by the lyrics, 'So Drizzy got the money, So Drizzy gonna get it, those my brothers, i aint even gotta say it, thats just something they know'