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Food Advertising Strategies
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Food Advertising
Food advertising is the promotion of fast food products and ventures through a variety of media.
Family Fun
The product is shown as something that would bring the family together, or helps them have fun together.
Bandwagon
Join the crowd! Don't be left out! Everyone else is buying it!
Are You Cool Enough?
This is when the company tries to convince you that if you don't their products you're a nerd.
- They show uncool people trying a product and suddenly become "cool".
Heart Strings
Excitement
These are adds that draw you into a story and makes you feel good.
Star Power
Is when advertisers use excitement to catch the viewers attention...Who could have imagined that food could be so fun? One bite and you're doing something exciting!
Use of celebrities to express that their product is the best. Kids usually listen, they don't understand that the celebrity is being paid to said this.
Scale
When advertisers make a product look bigger or smaller than it really it to make it stand out.
Repetition
Omission
The advertisers hope that if you see a product, or hear its name over and over again you will be more likely to by it. (This is why commercials sometime place more than once)
Is where advertisers don't give the full story about their product.
Food Advertising
Sounds Good
Advertisers add music and other sound effects to add excitement. They also use jingles(slogans) that are catchy- these jingles stay within the viewers mind. They also have the volume higher in commercials compared to the regular program.
Food Advertising
Ideal Kids (Or Families)
Put Downs
Companies put down other products to make theirs seem better.
They Always Seem Perfect; kids are attractive, have newest fashion/haircuts, happy. For Ideal Families, the family always gets along. This represents the type of people the kids watching would want to be, and or want their family to be.
Ex. Commercials, Magazine Ads, Posters
Strategies
Weasel Words
Cartoon Characters
Advertisers use words to mislead consumers. Look phases like;
"Part of.."
"Because we care..."
"New, better tasting..."
By placing cartoons in the media it sells the product by making it look fun to eat. Also people intend to remember the product from the character/cartoon in it.
Facts and Figures
Companies tend to use facts and statistics to enhance their appeal and credibility.