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The formula is a trade secret, kept in a bank in Atlanta. An urban legend says that only have access to it two managers.
In 2011, the magazine "Time" revelled that apparently a group of detectives, found the list of ingredients of Coca-Cola.
Coca-Cola was created by John Pemberton in 1886. At the beginning it was a medicament to relieve headache and bellyache and it was made of coca leaves and cola seeds. Then it was sold to quench thirst. Frank Robinson named it as Coca-Cola and made the logo.
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1976 - Coke adds life.
1979 - Have a Coke and a smile
1982 - Coke is it!
1985 - America's Real Choice
1986 - Red White & You
1986 - Catch the Wave
1989 - Can't Beat the Feeling.
1991 - Can't Beat the Real Thing.
1993 - Always Coca-Cola.
2000 - Enjoy.
2001 - Life tastes good.
2003 - Real.
2005 - Make It Real.
2006 - The Coke Side of Life
2007 - Live on the Coke Side of Life
2008 - love it light
2009 - Open Happiness
2010 - Twist The Cap To Refreshment
2011 - Life Begins Here
2012 - Open Happiness
1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
1941 - Coca-Cola is Coke!
1942 - The only thing like Coca-Cola is Coca-Cola itself.
1944 - How about a Coke?
1945 - Coke means Coca-Cola.
1945 - Passport to refreshment.
1947 - Coke knows no season.
1948 - Where there's Coke there's hospitality.
1949 - Coca-Cola ... along the highway to anywhere.
1952 - What you want is a Coke.
1954 - For people on the go.
1956 - Coca-Cola ... makes good things taste better.
1957 - The sign of good taste.
1958 - The Cold, Crisp Taste of Coke
1959 - Be really refreshed.
1963 - Things go better with Coke.
1966 - Coke ... after Coke ... after Coke.
1969 - It's the real thing.
1971 - I'd like to buy the world a Coke.
1974 - Look for the real things.
1886 - Drink Coca-Cola.
1904 - Delicious and refreshing.
1905 - Coca-Cola revives and sustains.
1906 - The great national temperance beverage.
1908 - Good til the last drop
1917 - Three million a day.
1922 - Thirst knows no season.
1923 - Enjoy life.
1924 - Refresh yourself.
1925 - Six million a day.
1926 - It had to be good to get where it is.
1927 - Pure as Sunlight
1927 - Around the corner from anywhere.
1928 - Coca-Cola ... pure drink of natural flavors.
1929 - The pause that refreshes.
1932 - Ice-cold sunshine.
1937 - America's favorite moment.
1938 - The best friend thirst ever had.
1938 - Thirst asks nothing more.
1939 - Coca-Cola goes along.
1939 - Coca-Cola has the taste thirst goes for.
Open happiness
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In 1983 a new Coca-Cola rival arises, Pepsi. Even its beginning wasn't really brilliant, later it bacame a problem for the leader company. When Pepsi started it was an unfamiliar brand and it became bankrupt twice. Coca-Cola had the opportunity to buy it but the company rejected Pepsi's offer, thing they would regret years later, when the little company rised and became a powerful rival. That happened because Pepsi began to gain importance in the market thanks to its aggressive advertising against Coca-Cola.
Everybody knows how Santa Claus looks like actually: Jolly, with a red suit and a white beard. But he didn't always look that way, it was Coca-Cola advertising what created this modern-day image of Santa. Before, the image of Santa was a small and thin man. It was in 1931 when magazine ads for Coca-Cola featured St. Nick as a kind man in a red suit.