Insects in a Digital Society

Think you don't have enough time?

• Submit guest posts to established blogs
• Form a "blogging collective" with your lab or department
• Post when you have the time

Insects in a Digital Society

How to be a Social Entomologist

Promote yourself & your work

Practice your writing

• scientific writing
• popular science writing
• sandbox for exploring new styles

• Tell others what you've accomplished and why it matters
• My post on a recent paper was viewed 212 times in 4 months

Morgan Jackson

University of Guelph

Reach a global audience

Share your opinions & knowledge

Blogging

• Natural history
• New research
• Classic papers
• Methods
• Insects in daily life
• Etc, Etc, Etc

www.biodiversityinfocus.com/blog

@BioInFocus

174 mill. blogs

http://www.blogpulse.com/

Stand out among your peers

• Public outreach is becoming important for grant applications
• Same principles as teaching - taking complicated issues and "translating" for broader audience

Copyright Natural History Museum, London

Facebook

The #Hashtag

Keep it Short

Connect & Network with friends, family, colleagues

Share & discuss photos, links, videos, events

Twitter's 140 character limit isn't as limiting as you may think; you can form proper sentences with a little thought (and a new thesaurus)!

Find, catalog & share research articles

• #IcanhazPDF
• #ontag
• #entomology2011
• #anythingyoucanthinkof

640 mill. users

http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html?ref=tw

Find people reading the same papers that you're reading

http://blog.untappd.com/post/2385308160/cheers-to-you-all

10k+ users

1 mill. users

Join a scientific conversation that runs all day, every day

Import & manage citations, incorporating them into your work

https://twitter.com/#!/mrgunn/statuses/124719313004408832

80%

Communication

of college faculty use social media (USA)

Get news, articles and opinions related to your research

Share & find advice for all aspects of your work

Source: May 13, 2010 - http://www.facultyfocus.com/articles/trends-in-higher-education/social-media-usage-among-college-faculty/

Networking

http://advertising.yahoo.com/article/flickr.html

Largely uncurated, but other networks (CJAI, BugGuide) changing that

50%

See where friends & colleagues are for impromptu meet-ups

51 mill. users

6 mill. users

95 mill. users

http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html?ref=tw

of adults use social media (USA)

http://blog.foursquare.com/2011/01/24/2010infographic/

Source: Aug. 26, 2011 - http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx

Twitter

Flickr

Foursquare

Find study locations, report species occurrences & habitats

http://www.ubergizmo.com/2011/09/google-plus-users-increases-by-30-percent-three-days/

43 mill. users

Digital collection of 1.5+ mill. insect photos, increasingly with GPS imbedded

Connect with students, colleagues, family, public, share appropriately

New innovation and amalgamation of technologies

Google+