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Our Music Video Following Andrew Goodwin's Theory

Our target audience listen to the beat and enjoy watching visuals they don't see Katy B songs in a narrative structured way. Instead they want the video to add to the layers and be exciting to watch.

our music video would be mostly focused on performance and images.

Fans would expect her video to contain elements of street i.e. graffiti walls, open spaces and a taste of the urban life she grew up in this is why we have chosen those particular locations around shoreditch.

Who would your artist be signed to and why?

our artist would be signed to an independent label. People such as Starboy Nathan, Kyla are also independent artists.

They both have songs on iTunes and use viral marketing strategies to get their music heard of. They use twitter and Facebook to get support from fans.

http://www.starboynathan.com/

Target Audience

Our music video has a core audience of 17-24 year olds.

They are mainly females who are from the urban areas of london. I did some research into Katy B's fans and followers on social networking sites.

They are mainly females and are british. They live in London, and are at university studying either art design or are sales assistants. They are aged 19-25.

If you look closely you can see that the whole audience are young females.

She is young, fun and exciting her target audience of 17-25 year old's can connect to her and relate to this image.

Below is an article i found when doing research into Katy B's target audience. I found that when she performed at rescue rooms the crowd was filled with female fan base.

What would big fans of music videos expect to find from this genre?

Ceyda, 17, Student

'' I am a major fan of the dubstep and funky house genre of music. My favourite artists are Katy B, Deadmau5 and Annie Mac.

She said that she would expect '' Skanking, Flashing lights, maybe a club scene or a video shot on the streets of london in an urban setting.'' She would expect the artist to be wearing ''comfortable clothing nothing too flashy''

Annie Mac- Watching Over You

Kaskade & Deadmau5- Move for me

When I went to HMV in Moorgate I quizzed the staff about what they would expect to see in a Katy B video.

When I spoke to the staff Samantha who is a fan of Katy B she said that she thinks her main fan base would be people in their 20s at university and in part time work in the retail industry.

  • Dancing down the streets
  • evening not day time
  • club scene
  • casual clothing
  • somewhere inside
  • Mark Ronson to be featured
  • more than one person

Amplification/ Disjuncture

Our music video would be released on vimeo and our artist would have a local independent release. We will also make a website for our artist on wix.

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