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Evaluation question.3 Audience feedback

In our original magazine advert we had the image of the band playing with the scaletrix is one that fits with the video stylized but playfully theme. The image of the televisions directly behind the band is one used in the video which is helpful to link the two media together however the image of the band playing covers too much of it ruining the effect as our feedback reveled.

We changed many elements of the music video , magazine advert and digi-pack reacting to feedback received from different sources. Firstly the magazine advert that we changed after reacting to feedback received from peers in our class.

Furthermore the image of the band used in the first version of our magazine advert was said to be too plain and not expressive enough in our feedback. This is the first magazine advert.

So in our second edited version of the magazine advert we changed the image to reflect feedback . Firstly we used another picture on our front cover that showed the band in a more expressive fun pose .

Also we made the picture smaller so more of the background was visible. Furthermore due to feedback we received on our magazine advert from 45-60 demographic revealed that most adverts for new albums have a release date and not read "out now" but rather give a date. this is the final magazine advert

The music video its self was changed hugely due to feedback from varied sources. Firstly the performance shots where edited in a number of ways.

The choreography of the stage layout was changed , as after we showed the audience the prelimary shots of stage performance they commented that the band was too far apart. So we completely changed the whole design of the performance. The celtix design shows this :

The primary way for us to collect research on our target audience was the video sharing network website . The site is a useful way of displaying videos, also allows for comments to be made on the video by the public the video can also be liked and disliked on Youtube.

This gives us a general idea of the view of the public but more specifically the younger audience that are the typical users of the website. We have also uploaded our music video onto Youtube, this allows the video to be publicly viewed by anyone and gives us continuing and varying responses from the public.

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