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Graphs for Everyone - dealing with indecision
9
Transcript
Divergent Technologies
People will only adopt
Graph Databases
Convergent
Technologies
Something you have bought before
You understand your requirements
You understand your evaluation criteria
Your know what to expect
You have... CERTAINTY!
Things you have never bought before, that involve uncertainty...
If p(V) <= p(R) + C
then
NOONE WILL DECIDE
and people will choose, not to choose
as
opposed
to
If the PERCEIVED VALUE of the implementation
DWARFS the COST of the implementation + the PERCEIVED RISK of the implementation
In uncertainty, people ALWAYS
- OVERestimate costs
- UNDERestimate benefits
(Kahneman et al., Prospect Theory)
p(V) >> p(R)+C
Graphs
for
Everyone!
People are not adopting graph database technology
BECAUSE
Graph Databases
are
DIVERGENT
TECHNOLOGIES
Note:
Much of my inspiration
comes from Marc Miller's book...
PUSHING
features/functions
doesn't
WORK
SO
WHAT CAN
WE
DO ABOUT IT?
REDUCE PERCEIVED RISK
ENHANCE
PERCEIVED VALUE
This prezi is intended for anyone who is fascinated by the wonderful technology of graph databases, but is wondering why not more people are using it, and perhaps struggling to convince their customers, friends, colleagues, and bosses to take the jump...
CHANGE the PERCEPTION
or
CHANGE the RISK
Change the PERCEPTION
or
Change the VALUE
Be there,
offer assistance,
a helping hand...
Reference
Program with
ROI examples
Certified
Full
Project
Integration
Partners
Make it
explicit:
"How Likely is that?"
Changing the PERCEPTION of VALUE
Changing the VALUE
Target
High-Value
Vertical
Sectors
Explicit
Proof-of-Value phase
Consulting
Smooth
1st use
experience
Target
High-Value
Functional Domains
Joint Value
Questions & Answers
Warranties
Support
Assurances:
Response times, Think time, ...
Changing the PERCEPTION of RISK
Proof-of-Value before the
Proof-of-Concept
Offer solutions to business problems instead of technology problems
Support
Response
Times
Customer
References:
Calls, Case Studies,
Visits, etc.
Changing the RISK
Offer
ROI model information of other clients
Product
Quality
Assurance
Program
REACH OUT!
@rvanbruggen
rik@neotechnology.com
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