Copy of Diversity in Coca Cola

Diversity in Coca Cola

Costs and Benefits of Valuing Diversity

Coca Cola Now

References

1999 Lawsuit Against

Benefits:

• "employer of choice" (competitive advantage)
• increased innovation
• improved service to clients
• greater productivity and problem solving

Costs :

• employee turnover (exit interviews, lost productivity, recruiting costs)
• litigation (discrimination lawsuits)
• lost business (negative publicity)

Diversity Education

Bell, Myrtle P. Diversity in Organizations. Mason, OH: South

Western College, 2012. Print.

"Diversity Education & Training - The Coca-Cola Company." The

Coca-Cola Company. The Coca-Cola Company, n.d. Web. 1 Apr.

2014.

Visconti, Luke. "The Coca-Cola Company: No. 38 in the

DiversityInc Top 50 - DiversityInc." DiversityInc. N.p., n.d. Web.

1 Apr. 2014.

Winter, Greg. "COCA-COLA SETTLES RACIAL BIAS CASE." The

New York Times. The New York Times, 16 Nov. 2000. Web.

Apr. 2014.

• Ranked No. 38 on Diversity Inc's Top 50 Companies for 2013
• Top rated for LGBT equality for the last 8 consecutive years
• Received 2013 Catalyst Award in recognition of empowering women in the workplace
• Contributed $22.2 million in 2010 to multicultural philanthropic efforts such as the National Museum of African American History and Culture

• Coca Cola was a part of the largest racial discrimination case in which they settled to pay more than $156 million
• In April 1999, they were accused of paying Black employees $26,000 less a year than White employees
• As part of the settlement 2,000 Black employees (current and former) were paid an average of $40,000 cash
• The four individual plaintiffs received $300,000 each
• As a consequence of this lawsuit, Coca Cola was forced to make huge changes in company culture and diversity efforts

• "Our various diversity education programs efforts have moved from minimizing conflict to strengthen our ability to amplify, respect, value and leverage our differences to drive sustainable business results" (Coca-Cola Company.com)

Coca Cola Culture

Demographics of Coca Cola

The Need for

Diversity in Organizations

Conclusion

• As of December 2010, 51% of the non-hourly workforce were male and 49% were female
• 34% of the company's non-hourly work force were minorities
• About 50% of companies new entrants were women and about 36% were minorities
• 33% of Coca Cola's Board of Directors are women
• 29% of those in executive roles are women
• 21% of non-management roles are also held by women

Mission Statement:

• To refresh the world - in mind, body and and spirit
• To inspire moments of optimism - through our brands and actions
• To create value and make a difference

everywhere we engage

Company Culture:

• Diversity is an integral part of who we are, how we operate and how we see the future. The Coca-Cola Company leverages a worldwide team that is rich in diverse people, talent and ideas.

According to Myrtle P. Bell, author of "Diversity in Organizations," organizations should value diversity for six key reasons:

• cost
• resource acquisition
• marketing
• creativity
• problem solving
• system flexibility

Management 467

Group 5

- Coca Cola fosters a diverse and inclusive culture

- “Diversity Is Everybody’s Business” awareness-raising program

- Diversity in Action

Program

-Employee Insights Survey

Katherine Glasser

Shauna Keener

Kevin Kula

Michael- Noel Manacop

Nicole Newton