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MK

michael kook

Transcript

C!oump

Market

Target Customers

Global Corporates

who needs

social business solution

Market Overview

competitors

Need

Top 6 Social business solution Needs

By Demand Index Research

1. Social Support Insight

Demand Index 4.75

  • Find Opinion Leaders

1. Rapid Social Response

Demand Index 4.75

  • Find & Detect Realtime Opinions

2. P2P Unpaid Armies

Demand Index 4.65

  • Engagement with Fans

3. Social Customer Insight

Demand Index 4.5

  • Demographic breadown
  • Geographi breakdown
  • Opinion about brand, product

4. Proactive Social Lead Generation

Demand Index 4.25

  • Find Brand & Product Fans
  • Enagement with Opinion Leaders

5. Social Marketing Insight

Demand Index 4.0

  • Identify Target Influencers
  • Find Focusing Group

C!oump Insight

Brand Fan Analysis

Brand Fan score

  • Each audience
  • Loyalty
  • Match ratio with brand

Brand Fan groups

Influence relation

Breakdown dimensions

Fan group Healthy

  • Community activeness

Fan group opinion Leader

  • Key person for influence

Influencer Analysis

What Audience likes

  • Post/RT/Comment
  • 29 main domains
  • 101 sub domains

Network Power

  • Real reach
  • Amplification
  • Relative Influence

Voice Analysis

Topic Trend Analysis

  • 300,000 Chinese topics
  • 20M English topcis
  • By 29 domains

Sentiment Analysis

  • Polarity measure
  • Voice
  • Fan
  • Influencer

Full dimension analysis

Technology

Milestone

Thanks:-)

Brand equity analysis

Voice analysis

}

Analysis

Fan insights

Influencer insights

Social business solution

global top 140 : ref Alitmeter

AVG spending for social business solution

2011 USD 1,159,000

CNY 7,293,587

( 1 USD = 6.293 CNY)

Cloud Technology

Social Science

Distributed Computing

Semantic & NLP

AVG spending for social business solution

global top 140 : ref Alitmeter

2010 USD 806,000

Issue tracking & MG

CNY 5,072,158

(1 USD = 6.293 CNY)

MPI

MapReduce

Engagement management

{

CRM

Voice/Channel tracking & MG

Community Detection

Opinion leader analysis

Eigen power analysis

Diameter measurement

....

Campaign tracking & MG

Own chinese wordnetDB

Own NLP classifiers

Hbase based graph DB

Own similarity recommendation engine

Staff management

AVG Growth 47.47%

Forecast

2012 CNY 10,750,747

Global Top 140 Market

CNY 1,505,104,613

C!oump

"Social Business Solution"

Social analytics

Social CRM

Cloud & Semantic Technology

SLaaS

Ref:Altimeter

Social business solution

Public Beta open

Taiwan Service open

Internal Beta

Official Launch

May

Jun

Apr

2012

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