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GGD...on Usability v2
1
"Usability is like cooking: everybody needs the results, anybody can do it reasonably well with a bit of training, and yet it takes a master to produce a gourmet outcome."
-Jakob Nielsen
1. Know your audience
2. Research user preferences
...add a form to footer of every page for your own client feedback:
"Was this page useful?" Y/N?
3. Use conventions that enhance learnability
4. Test
(continuously!)
web analytics
/path analysis
/aB or multivariate testing
/track conversion rates
uservoice.com
ideascale.com
Call in a professional if:
- embarking on major site redesign
- not getting/don't know ROI
- you have a budget
- your manager "likes blue"
www.usability4government.wordpress.com
- who?
- how do they use the Web?
- how do they use your site?
What?
According to Wikipedia, USABILITY is...
the ease with which people can employ a tool in order to achieve a goal.
a method of measuring.
the study of the principles behind an object's perceived efficiency or elegance.
"Design is not just what it looks like and feels like. Design is how it works."
-Steve Jobs
It's ok to use secondary sources from reputable research hubs:
- PewResearch.org
- Forrester.com
- AskTog.com
- Useit.com
UXgov on GCpedia
www.perceptualedge.com
http://www.edwardtufte.com
http://usability.gov/
http://www.useit.com/
http://whichtestwon.com/
www.techsmith.com/morae.asp
GuerrillA Usability for Grrl Geeks
http://findability.org
Resources
task-based testing
http://www.perceptualedge.com/
useit.com: Jakob Nielsen's Website
http://www.techsmith.com/morae.asp
www.capchi.org
@uxbookottawa
http://www.asktog.com/
http://pewresearch.org/
http://www.forrester.com/rb/research
Me: @resultsjunkie
Happy clients
= more sales &
increased public
trust
http://kimberlyhowrad.wordpress.com/
@oatmeal