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Exchange easy
Exchanging money has never been this easy =)
San Diego - Tijuana
Context
Solutions
Staff
Year 3
Obstacles
Membership & hourly updates
Year 1
Journalist
Blogger
Economist
Marketing director
1. Me - website content, blogger and marketing director
2. Webmaster
3. App developer
Pace of change & access to information
Marketing
Budget
-Billboard on the border
-Marketing with stands on the border -Facebook and Twitter pages
-On the border wait times website
-Radio
-Money exchange places
Year 1
Expenditures
Income
Year 3
-Kickstarter/Indiegogo: $10,000
-Ads/impressions:
$50/ad/week x 10 ads x 1year= $24,000
-Donations: $1,000
- App: $1 x 100
-Advertising: $5,000
-Technology: $1,000 + $7.99
-App: $99/year and $1,000 to $4,000 to develop
Income
Expenditures
Competition
TOTAL: $35,000 — $10,108 = $24,892
-Adverstsing: $5,000
-Tech/maintenance: $1,100
-Blogger: $12,000
-Marketing director: $12,000
-Donations: $2,000
-Ads/impressions:
$100/ad/week x 10 ads x 1year= 48,000
-Donations: $1,000
- App: $1 x 200
That's where we come in!
TOTAL: $51,200 — $31,100 = $20,100
Audience
"I want to exchange my money, but I don't know who has the best rates! Grr!"
Content
-Rates of the exchange places in the area
-The national rates
-Money exchange descriptions
(ie. commission v. no commission)
-And an economics blog
(for the average Joe/will have predictions and analysis
-user interactivity
(correct us if we are wrong/rate the money exchange places/polls)
-aggregated news and blogs
App: Everything that is available on the website + a converter