Brand D

But...the groupery wasn't scaling well enough

2010

2006

1999

2003

1996

1990

Taking the entrepreneurial plunge

so we did a strategy pivot to create

Back to entrepreneuring

My early days in tech

Nokia Enterprise Solutions Division

becomes

Today I keep most of my focus on

You can

personal

Design(h)er Labs

Our cloud-based solutions

Company

Products & tech

Roles

Advisor on business & creating

Minimum Viable Product

After the 2002-2003 telecom collapse...

The BIG picture

Core Technology: wireless mesh networks

3.

Making marketing more

organic

2.

Community Email: a platform for partnering

Interactive Email: Email that Engages!

Product: Internet Radio

3.

to offer

We partner with

effective

Ultrasound medical systems

$500m tactical airborne reconnaisance system

Network protocol research

Thin film wafer fabrication equipment

Embedded software engineer

Technical team lead & software engineer

Network protocol development intern

Software development intern

Acuson Ultrasound Corp

TRW, Inc.

SRI International

Varian

as our first white-label branded Community Email offering.

Entrepreneur

As Director of Product Creation, I focused on

2.

GroupVine serves and partners with:

• Brands (B2B or B2C)
• Service Providers
• Nonprofits
• Online Publishers
• Media Agencies & Consultants
• Email Service Providers

1.

Solution: Wireless broadband internet access to residential & SMB's

Building & integrating a multi-national team

at the core

Over 150 team members in California, Finland, Hungary, and Texas

In the first 18 months:

• Over 5,000 schools
• Over 1 million emails per month

3.

Customer: Internet Service Providers (ISP's)

keep going if you want

Rapid innovation in any-sized company

Making the product roadmap become reality

2.

Every day I aspire to

Leading the embedded software development and QA teams

let me know

what you think

1.

3.

a small team of us incubate some ideas encompassing

Deploying & supporting 100's of customer networks

Leading engagements & trials with larger telecom customers

or

• Cellular to Wireless LAN call handoffs
• Indoor Voice-over-IP quality improvements

My innate entrepreneuring mechanics

2.

to dive deeper into the

Thank you!

B.S. Computer Engineering: 1992

1.

Perceiving needs

Making a market

Creating vision

3.

darren.c.lancaster@gmail.com

University of the Pacific

Please let me know what you think

3. Measure

After filing a patent and doing some prototyping,

An online community platform for local groups

My goal

*

3.

Move to Finland

BRAND

2.

http://www.linkedin.com/in/darrenlancaster

3.

darren.c.lancaster@gmail.com

New direction

history of

Challenges that peak my interest

Our accomplishments

1.

http://www.linkedin.com/in/darrenlancaster

3.

D

As Business Development Manager, I focused on

3.

Consistently blowing away traditional email marketing results

Large telecom relationships in Europe & Asia

networking

Make the build/measure loop as tight as possible

research

ideation

No commercial product

Voted "Most Innovative Startup"

Local-level volunteer organizations, particularly PTA/PTO's in schools

Private & secure membership including various leader roles

Group email, calendar, document sharing

GoLocal and Fundraiser-in-a-box fundraising solutions

Flexible online payment collection and volunteer request forms

Online payments and accounting

A major wireless router deployment in the U.K. with a large telco

Over 100+ email marketing campaigns

these explorations led to the creation of a new Nokia Enterprise Voice Solutions (EVS) group.

Cross-training Finnish R&D team

Rooftop

Communications

Example

• To provide internet access to 1000's of underserved towns
• Led cross-functional sales, R&D and services team
• Owned trial project, joint business modeling efforts, pricing & negotiations

2. Build

MediaPost Email Insider Summit 2011

Joined NWR management team in Finland

Revenue from government R&D contracts

2.

And I'm not afraid of the inevitable strategy pivot or two

2.

Spokesperson at industry & customer events

Disclosures

2.

If you enjoyed this Prezi as a medium,

check out my other Prezis at:

http://prezi.com/user/darren_lancaster/

My good friend Roy Rezentes was my sounding board and visual safety net for this story.

http://www.royrezentesdesign.com/

• No bullets were
• abused in the
• making of this
• story

1. Learn

Employee #3

One of 3 key managers, 20 employees

My passion is connecting

1.

Me

1.

I helped launch Enterprise Voice Solutions (EVS) as Director of Business Development

Software & network protocol development

Learn, build, measure, loops most recently

codified in "The Lean Startup" by Eric Ries

Director of Product Development

Human needs

intuition

social engagement

story-telling

Accomplishments

1996

1999

Tech for social good

Created EVS vision and strategy

Researched partners and M&A opportunities

Built partnerships with Avaya, Cisco, & OnRelay

Represented ES division in Nokia-wide VoIP strategy

article highlights social reinforcement tactics used by our clients

Named 1 of 9 email-related companies to watch in 2012 by MediaPost

risks

Take

http://www.marketingsherpa.com/article.php?ident=32047

What our team of 10 accomplished

is

Along the way...

BRAND

Increased stability

D

I owned

I collaborated on

learn

get

adapt to

Apps that

you

Pivot

Product & business creation

Reduced unknowns

Adopted into over 100 (mostly school) groups across the US

Take

risks

Product management, roadmap, & architecture

Network protocol & management software

All key hires

Partnering, venture capital, and M&A discussions

Customer engagements, trials, network deployments

Embedded software development

QA & support

Contract manufacturing & supplier relationships

Visit http://www.groupvine.com to learn more

Create high-caliber teams, and make them better

Create solutions that truly matter

Late in 2005 I built a multi-national product marketing team to launch Nokia's first mobile email solution

Time

and connecting them to customers

by being visible,

inspirational, and innovative

Our launch accomplishments

I also led

Take

risks

Over $1m in payments processed

and

Via flexible payment forms and integration with PayPal

Global product focus groups and product briefings

Evangelist at industry events & customer meetings

Press & analyst briefings with division GM

Critical input to the NBC roadmap

100's of enterprise customers & case studies

70 IT distribution/reseller partners

2 mobile operator customer references

300+ individual press articles

via experimentation

Technology

Disclosures

As Director of Product Marketing, my 7-person team launched

Nokia Business Center (NBC) in less than one year

Apps that help us manage life better

Created two online fundraising innovations

GoLocal sponsorships

As current President & co-founder

Local merchants supporting local groups via online sponsorships

The merchant is rewarded by receiving targeted online advertising and special offers

so we can spend more time on the big picture

If you enjoyed this Prezi as a medium,

check out my other Prezis at:

http://prezi.com/user/darren_lancaster/

I collaborate with my team on

Fundraiser-in-a-box

I lead

My good friend Roy Rezentes was my sounding board and visual safety net for this story.

http://www.royrezentesdesign.com/

• No bullets were
• abused in the
• making of this
• story

Created partnerships with 3 national fundraising companies

Fundraising projects run online delivering greater results

Vision, strategy and product roadmap

Product development

Support

Patent creation

Marketing & business development

Marketing services for email campaigns

Industry events & PR

Finance and operations

Bridges I've helped build from scratch

Human needs

Technology

Rooftop Wireless Routers

Broadband internet to the home

Email that engages

Interactive Email

Simple group organization & communication

Community Email

Multi-minded life management

Calendar 3.0?

in progress

Technologist

Marketer

by trade & training

continuing to emerge

As President & co-founder

Doing this well means being good at....

Collaborated with my partner on

I led

Finance and operations

Marketing & business development

Support

Monetization

Vision, strategy and product roadmap

Team building

Investor recruiting

Product development

lately I've been focusing on

to enable

addressing communications & engagement barriers,

Network Weaving

& deepening my story-telling practice

and moving

coalescing people

co-creator of

high-caliber

into groups

Interactive Email

used to create this story

or teams

teams into action

More of my Prezis at http://prezi.com/user/darren_lancaster/

and focusing in on the details of

3. Measure

2. Build

1. Learn

such as

getting dirty with

a great team

but also

sweating the really important details

Looking forward

BRAND

What is

Looking back

D?

This is NOT a

LANCASTER, DARREN

Standard Resume

BRAND

Darren

it's the story of...

BRAND

D

1) Select fullscreen mode

2) Then click

to start

(& advance forward)

D

Entrepreneur

Marketer

Technologist