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트렌드 검색
THE WORKING RELATIONSHIP
VALUE - TANGIBLE/INTANGIBLE ATTRIBUTES THAT IMPROVE THE DESIRABILITY OF A PRODUCT OR SERVICE
THE WORKING RELATIONSHIP
between fashion and marketing
MARKETING CONCEPT
- KNOW YOUR CUSTOMER
- SATISFY THEIR NEEDS
- DOING SO MORE EFFECTIVELY THAN THE COMPETITORS
WITH A WELL EXECUTED MARKETING MIX - THE FINAL RESULT OF THE STP PROCESS IS THE PERCEPTION BY THE CUSTOMER THAT THE PRODUCT/SERVICE HAS VALUE AND IS WORTH PURCHASING
EXAMPLES??
BUYER'S MARKET VS.
SELLER'S MARKET
MORE SELLERS THAN BUYERS
MORE BUYERS THAN SELLERS
STRATEGY
NEED TO KNOW
VALUE VS. COSTS
BUYERS Value CUSTOMIZATION
Customization is the integration of individual requirements into a product.
http://us.suitsupply.com/en_US/suits/napoli-grey-plain/P4912I.html
"THE AIM OF THE BUSINESS IS TO CREATE THE CUSTOMER"
- HOW DO MARKETERS AND CONSUMERS SEE THE MARKETPLACE
-ACTIVITIES/TOOLS USED BY MARKETERS
- SATISFYING CUSTOMERS
- SOCIAL MARKETING
MARKETING & FASHION
A UNIQUE RELATIONSHIP
http://www.huffingtonpost.com/2013/07/16/kanye-west-sells-out-clothing-line-apc_n_3604363.html
MARKETING PLAN
+
CURRENT FASHION
=
FASHION MARKETING
Think of a fashion item you purchased recently.
Which of the marketing mix tools do you think had the most influence on your purchase decision?
Could the marketer have improved one or more aspects to make your experience better?