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Using Social Media to Jumpstart Your Career
1
The Social Media
Landscape
Ratio of unemployed to job openings in America...
6 to 1
Number of candidates who were rejected by employers based on something they found online...
1 in 3
The good news...
Percentage of comanies who use Social Media Networks for recruiting purposes in 2011....
89%
LinkedIn: 80% of employers
Facebook: 50% of employers
Twitter: 45% of employers
962,756 total mentions
828,081 total mentions
THE QUESTION
Who did what well (when, where and how)?
- Usain Bolt (runner)
- Michael Phelps (swimming)
- Tom Daley (diving)
487,835 total mentions
Ideas? Questions?
Side projects....
Thanks!!
Facebook.com/bryn.turner1
Twitter: bryn_t
Pinterest: BrynTurner
Website: www.brynturner.com
What (and how) to watch
- Social location marketing; Highlight, Foursquare, Gowalla, etc.
- Augmented reality; Project Glass
The 2012 Social Media Olympics
Resources
www.prezi.com
www.wix.com
www.mashable.com
www.thesocialskinny.com
You've defined yourself, now who is defining YOU?
Who do you follow, and who follows you? What are they posting?
Create Google Alerts for yourself, your industry and the company of choice.
Add previous colleagues and employers on LinkedIn, ask for recommendations.
LinkedIn: Join groups and contribute to the discussion, follow potential employers, update your headline with pertinent keywords.
Twitter: @reply to interesting content, recommend links, reTweet, and participate in the online discussion.
Check yo'self, FOOL!
- Don't share personal information that you wouldn't share
with a stranger in real life.
- Don't post just ANY picture on your profile, bio, etc.
- Don't let friends "check in" at your home or take pictures of the oustide of your home with the house number visible.
- Don’t publicize vacation plans, especially the dates you’ll be traveling.
Dude, TMI
Thoughts on Facebook's new darling, "Highlight"?
I've already created my profile(s), now what?
Why?
Doing these things will ensure that you are found easier on search engines.
It is imperative to maintain consistency in your brand; IE Picture, experience, location, etc.
Stay updated, stay relevent.
- Complete ALL parts of your profiles.
- Ensure employers view you as professional.
- Include professional experience and interests.
- Real name, professional email, link to website or LinkedIn profile.
- Privacy.
Dude, where am I?
- Instagram ($1 bill, what?!)
- Google+
- Personal Website/Blog
- Digg
- Delicious
Read 'em and weep
CareerEnlightenment.com