In everything we do, there is diversity.

Expectation

Reality

Crystal Gutierrez

No stress. Gym Yes!

Social Media Power

7 out of 10 adults experience stress or anxiety which interferes in their daily life

-Impossible to eliminate but it is manageable

--Studies from 2008, show more people reported physical and emotional symptoms due to stress than they did in 2007, and nearly half reported that their stress has increased in the past year.

---14 percent of people make use of regular exercise to cope with stress. Exercising  is one of the most recommended by health care professionals.

Spanish Major

1. Social media is an endless stream of information. By participating in Twitter chats and joining niche groups like Facebook it gives you the access to like minded people. Updates from other runners can inspire you to push harder and inform you information you may never know about it.

2. Social media can trap you in a sea of self-criticism. It's so easy to compare and look in the mirror and tell yourself you aren't good enough. Instagram has endless stream abs shots, flexed muscles and plank times right in your face for self comparison.

3. Social Media links to tools and technology that make it easy to keep track of your health and fitness. There are many social application like for example MapMyRun to MyFitnessPal and countless other social applications you can connect yourself one step further to those that do as you do or not.

4. Social media give you a voice to anyone; be wary of misinformation. You give someone a blog and they're suddenly a personal trainer, pumping out workouts that promise to shape you up or burn those calories. Anyone can provide answers in health forums so we should be careful about the info you might absorb.

Going to the gym and working out is seriously never a bad option NO matter who YOU are. Why?

Let's just start with the fact that going to the gym everyday can help you control your weight by expending 500 calories per day. Exercising daily strengthens your heart and allows it to pumps more efficiently with more strain.

Lowers your blood pressure.

Lowers the risk of developing diabetes and certain types of cancers.

Helps you sleep better which gives you more energy.

I know as college students it definitely wouldn't hurt to be able to get more sleep with all the late nighters we have. Can also be a great way to boost your social life as well as your confidence.

Fun heart-healthy facts!

Juan ‘Nacho’ Carlos

Anthropology

Economic incentive

Military Fitness for Civilians

For Article, Click here!

I thinks this picture illustrates the difference between soldiers and civilians quite clearly. It's so funny that people will actually pay money to workout with a soldier.

Performance apparel brands

-Nike: $25.3 Billion

-Under Armour: $2 Billion

-Adidas: $12 Billion

An official pic of the base gym. I sure miss that place. Working out with your brothers and sisters in arms is wonderful. There's no race or culture involved just people working out in order to better fulfill the mission.

Click here!

Field Research

Macdill Gym

People who said they cared about their appearance wore high-end performance brands

Nike, Under Armour, Adidas

Soldiers have the desire to look good and be healthy. Perhaps our personal motivations don't really matter after all.

As long as the workout gets done there is some benefit to us all.

Michael Kasch

Conclusion

Mass Communications with a focus in advertising

Personal Connection

Wisam Faouri

Anthropology and Criminology

Research @ USF Rec

In field research conducted at the USF Campus Recreation Center on Friday November 7th, 2014 from 11am-1pm.

-Longer/ more frequent workouts

-feel more comfortable

-Held accountable

-friendly competition

Why NOT?

How often/for how long

Alone/with friend

What types of exercise

What’s the focus

Appearance a factor?

Clothing

enjoy the process?

Benefits to career

Sports

Inclusive/not?

No motivation

Don’t know what to do/ not educated

Feel out of place

Out of shape/embarrassed

Not in majority age category

No time

Not convenient

Family obligations

Nobody to go with

Research Results

Just Do It?

Average Age= 21

Sex: 64% Male 36% Female

Major: Majority Social topics/ health fitness

Year: Majority Freshman and Juniors

Frequency: 2-4 times a week

Length: 1 hour

With who? Alone

Routine: Men=free weights. Females= group fitness/classes

Click Here

Results Continued

10. Top 3: Physique, Attraction, Health

11. Appearance Focus: Yes= 82% No=18%

12. Types of Clothing: Top 2= Nike & Under Armour

Shoes= Nike

Shorts- Nike & Adidas

13. Enjoy? Majority yes-enjoy the results more

14. Career benefit= Appearance yes. Other than that No=76% Yes =24%

How do you join?

15. Career/job? Wide variotion. Healthcare, law enforcement, to arts

16. Sports? Males majority in football, soccer, variation

17. Outside portrayal of gym culture: dominated by those that are already in shape

18. Gym inclusion: 86% Yes it’s for everybody. 14% No.

USF Recreation Center

Conclusion

What we found was that gym culture is a mix of both stereotypes and few surprises.

Yes, it appears that the gym is dominated by those that are in shape, but we also found that there are plenty of programs in place that are meant to get everyone into the gym, whether in shape or not.

Although the gym culture on campus reinforced a lot of the stereotypes that one would typically expect about fitness at the gym, it was also surprising to see why this may be:

Those that fit that stereotype would feel comfortable in that predisposed context

Those that don’t fit that stereotype would not feel comfortable in that context

Media portrays that only the fit are allowed

All of these factors combined creates a skewed interpretation of gym culture in that it’s a culture focused on the fit getting fitter.

HOWEVER! According to the survey administered to those attending the gym at USF, it was also apparent that there was DIVERSITY

People went because they were aware of the benefits of exercise and the gym as a place of social interaction

Despite this common interest, the reasons behind it were varied

For occupation

For recreation

For interaction

For stress relief

For health

Especially in the case of the majors of the students that attended the gym, it was scattered all over.

Inclusion

Can include students, faculty, staff, and alumni

In everything we do, there is diversity.

Whether it culture on a grand scale like across the U.S., to the microcosm culture of the gym at USF, there is diversity in what we do and why we do it.

We are all the same as people, with our emotions and core values, but we differ in our habits, and that is what creates the diversity we see.

Amanda= Local Gym

Michael= Local Gym

Sam= Not interested

Nacho= Injured

Crystal= IN-taking advantage of free gym

USF Gym Culture

Amanda Ditto

Michael Kasch

Wisam Faouri

Crystal Gutierrez

Juan Garcia

Group 1

Juan Carlos

Michael Kasch

Wisam Faouri

Crystal Gutierrez

Amanda Ditto