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Color Theory & Logo Design
www.colourlovers.com
Contrast between text and background
Dont forget about color readability
Any color will appear lighter against a darker background
Remember that colors "change" according to their surrounding
Dont misunderstand basic color wheel rules
Dont's
Opposites attract
Colors look well when complimented by their neighbors
Colors look best when combined with similar values and intensities
Color Do's and Dont's
Take time to learn about the color wheel
Do's
www.kuler.adobe.com
- explore themes by browsing and searching database
- Sort listed themes by newest, most popular, ect.
Adobe Kuler
THE COLOR WHEEL
The color wheel is used to show the relationships between colors
COLOR THEORY & LOGO DESIGN
Colors across one another on the color wheel
Colors that are a shade or tint variation of the same hue
Three hues equally positioned
www.wordqx.com
Triad:
Complementary:
Monochromatic:
Adobe Kuler is a web hosted application providing free color schemes
- Colors evoke certain emotions
- Colors can symbolize a logo
Includes Green, Purple and Orange
Includes Red, Blue and Yellow
Secondary Colors:
Primary Colors:
Freedom & Sadness
Nature & Growth
Love & Anger
Choosing Colors
www. usabilitypost.com