Creative Critical Reflection
Technologies were integrated this project in many different ways. Everything was filmed on my iPhone and edited with the iMovie software. All sounds and recordings were made with iMovie. The website was created on a free software that provided templates and the poster was created using Google Slides.
My product challenges conventions because it will show the stream of consciousness of the main character so that viewers can understand her disorder. Instead of just watching her deal with OCD, the viewers will be able to hear what is going on in her head. The colors of the website also contrast against the movie poster, which is the first thing that can be seen on the website. That was done so that viewers will be immediately attracted to this poster and the simplicity of it, and want to know more about Leslie.
My products engage with the audience because the trailers include text, such as the text that introduces the main character and the text that states her disorder. This is so that as the audience is viewing the trailers they're given some background information that keeps them interested. The second trailer includes a stream of consciousness that makes it more humorous and takes the audience through the quick journey Leslie goes through.
The website is engaging because it includes tabs that make it interactive, along with the trailers and pictures of the cast and crew. The poster is very simple so that the audience can focus on the title and also because it'll make them intrigued as to who is Leslie.
The product represents the issues of mental disorders and how difficult it is for some people fully understand them. Usually people that have mental disorders fell misunderstood and isolated from society. My product would show how the main character deals with her disorder and eventually overcomes. Since the product contains a stream of consciousness, the issues the main character deals with will be clear.
These product will be distributed as real media projects because the trailers will be shown on T.V. and as YouTube ads. The upcoming movie will also be advertised on Twitter with short clips from the trailers. This will distribute the product to adults and teens, which is the intended target audience. The link to the website will also appear in the Twitter pages of the cast so that it'll be easily available. The movie poster will be shown in all theaters that are going to be screening this movie during the summer. By displaying posters and airing trailers during T.V. commercial breaks, adults will be targeted. Social media and YouTube will attract the younger audience members.
A sense of branding is created because all the products represent the same film. Both trailers display the main character dealing with her obsessive compulsive disorder. The film is being released in the summer so all the "coming soon" and "in theaters this summer" texts are displayed in yellows and peaches, which correlates to the theme on the website. The poster is also very simple, showing that this story is about just about Leslie and her disorder.